brand introduction:
at the beginning of twenty-first Century, a bearing with a European style, to France, Italy clothing essence with Chinese elements ladies "in Europe, Ni" is born in Shanghai. "She" is young, full of vitality, "she" has grown up, toward the country, into the world.
brand style: original, the design techniques of multivariate, pay attention to the overall mix between; the classic black gray color, interspersed with the international fashion color; focus on fashion, personality, metropolis feeling and feminine;
target group: age: 25-40 years old (mental age 20-35 years old) with a certain economic foundation, the higher cultural accomplishment, and has a certain sensitive urban women fashion changes of clothing.
Price positioning: spring and summer: 169 - 799 / winter: 299 - 1999.
70's of the last century, a village in China's coastal regions, a technology particularly exquisite tailoring, a sewing machine, a first pick a pair of lovely daughter, walking club, string Hezekiah, the daner is his whole life! Beautiful beauty of the sisters, in his father's carrying on spent his childhood, though of no fixed abode, but the sisters without the slightest complaint, they are sensible, know the textbooks and father's cloth is life and hope to rely on.
The new year is coming, watched his father to help people do one thing after another beautiful clothes, while my sister is going to have the Spring Festival dressed in rags, the elder sister felt very sad. That winter was extremely cold, little sister is particularly good, came two in the exam 100. Think for a long time, my sister made a major decision - with the father's Fent, sister to do a new dress. She quietly father a black cotton cut short, and pick up some waste scrap, sister to do a very beautiful new clothes. Secretly, the sisters will take out clothes to have a look, wear, the result was the father know. Has always regarded the reputation as the life of his father's wrath, never laid a finger on his daughter's sister beaten badly, despite the sister begged, just will sister cruel to shut the door. The vast expanse of white snow, sister away, let father frantically looking for, finally heard. Father sat up in the snow all night, left the country with a sister disappeared.
After 20 years, the European fashion, a man named "European dimension" of the Chinese girl left her achievements dream of Paris, back to the small village of China that dream, no father and sister news, after several twists and turns, went to Shanghai to continue her search and dreams, she believes, lost his sister will back to her; she believed that this world is like father warned her that black and white, he founded with black and white fashion design for the soul of the clothing brand "O 'VITENEY" she wants to tell the world that her sister called "moss ni".
