underwear specializes in the design, production, marketing of women's underwear in one of the modern enterprise, the leading products are bra, underwear, thermal underwear, sling, seamless underwear body, Home Furnishing wear, pajamas, etc. the whole series of underwear products, now owns a beautiful heart urban beauty, DU SHI LIR EN, the city qiancai beauty and other well-known brands, to meet the various needs of different consumers. Since listing, Hongkong city beauty underwear Co. Ltd as the principle, adhering to service women &ldquo &rdquo founder; urban women; the idea of a beautiful mind, dedicated to caring for women's underwear business.
is a comprehensive enterprise, the company on the one hand, global positioning, advocating the internationalization strategy, regularly every year to participate in the most worldwide are Paris, Lyon France international lingerie, home fashion Expo Beijing, Shenzhen lingerie; at the same time not regularly organize design team visiting Europe, timely learn the top international design concept and fashion elements, continuously injected into the product development and production; and to establish a long-term cooperation relationship with many famous international underwear brand; on the other hand, continue to hone the enterprise internal strength, enhance the management level, to enhance the competitiveness of enterprises.
at the beginning of 2010, Hongkong City Beauty Company Limited under the beautiful heart city beauty in terminal market, develop “ experiential marketing consultant type + ” business strategy, and vigorously advocate “ beauty underwear museum experience ” chain operation mode. Today, the company established a chain Monopoly brand system mature, including the store image design of high-grade unified, logistics and distribution channels, professional and comprehensive customer service tracking service system. At the same time with the brand promotion continued investment, through the publicity of network, flat, outdoor media, establish a brand, to ensure that all stores selling products. So far, the company has integrated a set of available terminal shop &ldquo &rdquo replication; profit; system, output of the entire shop, ensure that the dealer profits maximum protection.
2012, Hongkong city beauty underwear Co. Ltd which city qiancai beauty in e-commerce market, open the O2O line of brand experience idea, adding Tmall, formal operation “ city qiancai beauty flagship ”, to achieve the true sense of the line entity shop, living museum experience product line, by the high quality service, affordable price to buy, let more consumers to buy the rest assured it, wear.
based on the present, look to the future, Hongkong city beauty underwear company adhere to the people-oriented, the pursuit of excellence, “ enhance the humanized wearing taste, to create a beautiful heart woman &rdquo towards the direction of development. In the diversification strategy, Hongkong city beauty underwear Co. Ltd will be for women to create a more beautiful and elegant. At the same time to innovation as the driving force, is committed to creating underwear terminal sales system, the most powerful become domestic underwear Lian Suoxin model leader.
• brand positioning: health and fashion combine beautiful, elegant underwear brand.
• brand strategy: build the product strength with high quality, with oriental culture shaping western brands, strong in Chinese underwear market.
• brand mission: caring for women, women's health knowledge dissemination, promote Chinese underwear culture, to create elegant woman.
• business strategy: Based on the moment, concentrate superior resources, the main design and marketing, strive for excellence.
• business philosophy: quality is the life, culture is the soul, innovation is the driving force.
• business value: sell not only products, but the enjoyment of beauty. We provide the high quality life style.
• brand image: romantic, elegant, mysterious, both oriental charm woman amorous feelings.
• product style: classic, fashion, luxury, elegant.
• product features: integration of European fashion, fit Oriental female body, meet the needs of female underwear comfortable on demand for health, fashion wear.
Keywords:• brand charm
• brand core value: comfortable, exquisite, elegant culture,
• brand advertising language: love underwear you still love
enterprise vision: let city qiancai beauty personified as the representative of Oriental culture, make its become reveal female oriental charm of the world a fashion brand.
enterprise purpose: care and mental health of women, promote women humanized wearing, working for women to create both the modern fashion and the integration of high quality product is the essence of Oriental culture.
enterprise spirit: hard work, innovation, transcendence.
Theenterprise culture: the humanized management, respect everyone, everyone is the master.
business philosophy: people-oriented, to culture as the soul, the pursuit of excellence.
enterprise values: integrity, create, win-win.
