Seven wolves sports goods company (referred to as: seven wolves movement) was founded in May 7, 2005, is a wholly owned subsidiary of the group of seven wolves. Seven wolves movement in good faith to promote the group of "elite team in December 06 Septwolves movement through joint, self built up Zhejiang, Shanghai, Jiangsu, Anhui, Hubei, Jiangxi, Fujian, Hunan, Beijing, Shenyang, Kunming and other professional sales company, seven wolves moved from the leisure development, promotion of elite fashion sports products. Drawing inspiration from the urban leisure, sports fashion, in the product combines the functions of leisure comfort and sport, fashion movement change into. Leading the elite sports spirit happy life, happy sports, wolf athletics work steadily in the sporting goods industry moment bright, create elite fashion sports brand in the forefront of the domestic. Swsport Septwolves fashion sports brand personality in the sports and leisure in the high-end market overall image. With the help of Septwolves group in Japan, Hongkong, and Shanghai three outstanding fashion designer resources, into the design concept for the seven wolves international sports brand swsport, ensure that swsport products lead the fashion. Seven wolves clothing to join
sports brand brand positioning: fashion sports product positioning:
is a mid-range positioning, suitable for mass consumption,
product price: clothing from 8X yuan to 6XX yuan contains low, medium and high price of similar goods with Anta, XTEP, elite sports series of successful people for higher income level is relatively high.
product structure: clothing (based on elite sport series, fashion movement, movement) 70%, footwear (shoes, casual shoes, basketball shoes, shoes, tennis shoes, outdoor shoes etc.) accounted for 25%, accessories (bag, socks, hat, scarf, all kinds of protection racket, etc.) accounted for 5%
of seven wolves brand. Clothing to join free initial fee;
. The device frame, decoration support: the company will be based on the location of the store, the shop area of support;
* strong advertising support, relying on the local seven wolves men's business with years of successful operation of the market influence,
plus will meet with the public in media advertising, it will be the wolf wings;
can improve tracking service - professional decoration design and guidance, the whole work fast and efficient logistics distribution system;
-; promotions planning scheme of
-- to
per store; -- with senior merchandising, implement the pre service training, sales supervisor, strengthen the management and training system
New business
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