Guangzhou law Lian clothing Limited company   

                                    background brand development of

 

    JIM 'S brand by British Jim  Mr Carter founded in 1973, just a few decades, JIM' S brand has been successfully entered the European market in America, and the Asia Pacific region. Wirancis (Chinese) clothing Limited company to market prospective the Ruili, strong financial strength, market operation ability has become one of the UK 'mature JIM S brand China partners, become China only designated operators.





  brand positioning;   1 product positioning: fashion business series, fashion leisure series.

    age: 25-35 year old man 2 positioning, heart age: 25 - 45 of men's fashion.

    3 market positioning: two kinds of values of a class of domestic city, a class two or three class city district.

    4 price position: spring and summer products in 300 yuan, 1000 yuan, the average retail price of 400 yuan.

                              autumn and winter products in 300 yuan -3000 yuan, the average retail price at 750 yuan.

    5 market competitors: Mark • Hua Fei, JACK&JONES etc..

    6 marketing center in Fujian, Shishi, design centre in Shanghai, production base located in Shanghai and Guangzhou.



brand concept of

    adventure, exploration, the bones of wild and novelty, no binding.