“名志”体育用品有限公司有限公司总部设在全国三大鞋业生产基地之一的泉州晋江。作为FILA国际集团公司直接授权生产FILA品牌的厂商及WAL-MART(沃尔玛)/TARGET(太古)STORES.INC长期供货伙伴,“名志”公司拥有雄厚的技术力量与国内一流的技术设备,多次通过沃尔玛公司、太古公司的企业评估,2002年一举通过了ISO9001-2000质量管理体系认证。目前公司在经营与管理上逐步走向系统化,标准化,与国际接轨。
“名志”休闲运动品牌是中国最早专业生产、销售运动鞋企业之一的名足鞋业有限公司旗下主力品牌,创办于二十世纪八十年代,多年来远销欧美、东南亚国家和地区。1999年经过缜密的国内市场调查,调整营销策略,于2001年进入国内市场,迅速开设八大销售网点,销售区域遍及二十五个城市,赢得广大消费者的表睐。面对营销环境的世纪变迁,于2003年全面整合品牌优势,再度出击。
"Mingzhi" Sports Appliances Co.,Ltd sets its head office in Jinjiang, Quanzhou which is the three largest footwear production bases. As the direct licensed Fila brand manufacturer by Fila International Group Company and long term supplier of Wal-mart / Target Stores. Inc, Mingzhi company has a strong technological power and the first grade facilities in China. It has passed several times approval of Wal-mart company and Target Stores, Inc. In 2002 it passed ISO9001-2000 quality managing system certificate. At present the company is stepping towards the directions of systemization, standardization and internationalization in fields of management and operations.
"Mingzhi" casual sports brand is the main brand under Mingzu Footwear Co.,Ltd which is one of the earliest to make and sell sports shoes in China. Established in 1980's, it has been selling its products to Euro, USA, Southeast Asian countries and regions. In 1999, after careful study on the domestic market, it adjusts its stragedy of sales. In 2001, it entered domestic market and opened 8 points for sales. Its district covers 25 cities and the products win appraisal from vast consumers. Facing the change of sales environment of new century, it completely coordinates the brand advantages in 2003, and enters market once again.
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