Guangzhou Shuman Garment Co., Ltd.   

Company introduction
Guangzhou Shuman Garment Co., Ltd. is a modern garment enterprise integrating design, production and sales. The company has six centers: administrative center, financial center, marketing center, product development center, development planning center and production center. On the basis of the successful operation of Kangya Xue Ying brand, we also follow its successful experience. With its resource advantages in terms of management system, scale, human resources, product development and marketing, it focuses on introducing and developing high-end women's clothing brand "CHARM fir", which advocates environmental protection, nature, personality and fashion from Paris, France, and implements product development, production and marketing promotion in mainland China. The purpose is to realize the management strategy of advanced fashion casual wear featuring superior resources. Over the years, Shumen has been committed to promoting the development of China's local casual, natural, personality and fashion casual clothes.
 
CHARM Chinese fir women's clothing is designed for the fashion, success and high quality women in the world, showing confidence and self, taste and dignity. Her material is extremely exquisite, mainly made of low carbon and environmentally-friendly materials, such as cotton, linen, wool, silk, leather, and so on. The style is novel and unique, the version is scientific and reasonable, and the design is avant garde without losing dignity and elegance. The personality is outstanding and the taste is extraordinary. It is like tailored, comfortable, considerate, and charming. It is well received by the ladies. In addition, the production center of the company is located in the Pearl River Delta world famous manufacturing center, Panyu, Guangzhou and Zhanjiang, Guangdong. It has a garment production base. With the first-class processing technology and high quality workmanship as its goal, it striving to embody the design concept of "noble, romantic, classic and natural" contained in the brand, and meet the elegant dress requirements of urban women.
 
With more than 10 years of experience in brand operation and a set of business management system and strong financial strength, Shumen company has made great efforts to enter the domestic brand women's clothing industry at a high starting point, providing a strong guarantee for enterprises to enhance their core competitiveness and remain unbeaten in market competition, laying a solid foundation for enterprises to become a strong and sustainable development mode of diversification.

"Success comes from professionalism and strength." Shumen company, based on the innovative spirit of professionals and pragmatism and innovation, is keeping pace with the times and is committed to developing CHARM fir vine as a strong brand popular in the Chinese apparel market. Continue to explore and develop new situations.

corporate culture

Make work the source of a happy life.
Farewell to the age of strong man and stepping into the era of team culture
First, the purpose of the enterprise: to become the people and win the cooperation.
Two, cultural concept:
1, enterprise vision: create excellent business brand and create an ideal life paradise.
2, enterprise philosophy: passion, transcendence, create a new life.
3, enterprise mission: experience nature and share passion.
Three, business philosophy:
In Shumen, we hope that our products will be processed in a standardized and healthy way in a humane and environmental friendly environment. We also hope that the company will not forget to give back to society at the same time of business development.
We sincerely hope our customers, partners, members of the community and you will pay attention to us and understand us. What we do is only one goal, that is, to respect customers and win the respect of customers.

Brand introduction
Romantic legend originated from a story that seeks to find a way to cross the sea just to pursue the elegance of the past.
In seventeenth Century, the tulip, which was handed down to the world, was regarded as a treasure by the European aristocracy. The flower with a bud is just like a gorgeous crown. The faint fragrance of it shows a low key and gorgeous, and is born with noble elegance. It is destined to become Mousika of status and status.
CHARM noble dress, originated in Holland, decided to France, now move to the mysterious East. Through the storm of the century and the footsteps of the world, she pursued the noble demeanor of the European nobility, and inherited the modern practice of the American city. The classic and popular space-time docking, haunting the woman's feelings and transcendent and transcendent, has become a legend of the past.
Oriental Shu Yuan, walking calmly, laughing and talking. It originated from CHARM in Europe, and created the perfect dream of Oriental women: elegance, taste, freedom and romance. Just like the tulip that passes through time, life can be so calm and reserved but full bloom.
CHARM brand promotes fashion, elegance and romantic personality, and expresses the pursuit and persistence of women in the new era.
The CHARM brand, with its unique design concept, collects imported fabrics at home and abroad, exquisite sewing techniques, fashionable cutting, excellent quality, and its unique style of fashion, elegance, romance and personality. It is favored by many fashion women.
CHARM brand adheres to the idea of persistence and innovation, and strives for excellence, constantly innovating new products, leading the trend with quality products and leading fashion styles.

brand positioning
Core age: 25-38 years old (psychological age)
Target consumer group: the core age is between 25 and 38 years old, and the expanding consumer group is between 22-45 years old. Educated by higher education or culture, there are certain cultural functions and aesthetic abilities, and the consumption patterns of consumers who enjoy life, independence, self-confidence, elegant temperament, high economic ability and fashion appreciation, and the new generation of intelligent fashion female consumer groups: intellectual experience and consumption. Consumer pursuit of consumption: strong sense of fashion, pursuit of elegant taste, the style of matching with you.
Brand price: the high-end price of women's clothing brand
Brand style: personality, fashion and leisure
Brands are suitable for dressing occasions: work, social networking, leisure and vacation.
Consumer attributes
1, pursue the individuality style of publicity.
2. Recognition and advocation of European and American costume culture.
3. Pay attention to the quality of outdoor leisure life.
4, have a high level of consumption.
Consumption orientation:
1, frequent contacts and advocating European culture business and politicians.
2. White collar workers who pursue European fashion and have higher economic resources.
3. The freelance women who pay attention to the quality of outdoor leisure life.
4, engaged in the literary circle work, pay attention to personality publicity professional women.
5. General staff and university students are additional consumption groups.
Brand price positioning:
Price positioning: Women's clothing brand in the high-end price.
High priced 2000 yuan or more, accounting for 5%
Medium and high price 699-1199 yuan, accounting for 20%
The median price is 55% - 9 - - $6.
Low price 29 9 - - $20% to $3.
Brand style positioning: high quality, high profile, personality fashion, concise modern, comfortable and generous dressing sense.

Brand culture
CHARM brand originates from the fashion style of Senna River in Paris, France. After entering China, it also embodies the essence of Chinese classical dress culture. She has inherited the fine quality and elegant style of Europe and the United States, and has taken full account of the Oriental people's cultural characteristics and cultural connotations. It is a series of casual wear designed for fashion, success and taste women, advocating "dress is art", advocating low carbon, environmental protection, natural, comfortable, elegant lifestyle and dress appeal, showing the spiritual aspirations of nature, self, self-confidence, freedom and freedom. It is committed to guiding the trend of the development of the world's advanced women's clothing, interpreting the art of high taste, and pursuing "fashion personality, comfort and elegance, simplicity and elegance", highlighting the taste and value.
CHARM brand products are random and strong. They are easy to shuttle with each other, so as to express the vision of individuality, fashion, self pursuit and self expression. The theme of human harmony is to highlight the cultural connotations of modern fashion people in pursuit of social peace, harmony, harmony, beauty and equality.
CHARM brand women's clothing embodies the spirit of unremitting pursuit, passion and creativity of contemporary women. It will show the unique style of everyone's heart in fashion. CHARM Chinese fir has continuously launched the theme of the distinctive style, so that fashion women enjoy the latest trend of joy. In the design of CHARM, the three main concepts of classical Chinese, trendy and environmental protection are introduced into the design of the Chinese fir vine, and the idea of leisure is introduced into clothing. The continuous innovation of fabric and design style makes it flexible and diverse in collocation.
The CHARM brand advocates and leads the healthy lifestyle of the urban fashion and leisure women and the idea of dressing up. Inject brand culture into products and services to enhance the distinctive temperament of the wearer.
CHARM brand has followed the french mature and deep design rhyme for many years, adhering to the aesthetic design concept of integration of classical and modern, showing the fashionable feminine charm and attractive side in a unique perspective. It has set off a new wave of fashionable casual dress, and many independent professional women are competing to follow the new products of CHARM, and constantly create personalized and charming casual clothes.

Brand advantage
Brand resource advantages:
Professional and scale advantages: after years of operation and accumulation of apparel industry, the company's professional technology has reached the domestic first-class level.
Brand operation advantage: the company has successfully co operated with many famous brand integration agencies at home and abroad through franchising, and has accumulated rich experience in brand operation and international business.
Institutional advantages: a company responsible for independent capital investment, making decisions faster and more scientific, closer to the market, and efficient, orderly and smooth operation.
Advantages of human resources: the company has gathered many design, marketing and management talents at home and abroad, forming an efficient and dynamic excellent team.
Rich product mix: product structure is rich, diverse, balanced proportions, throughout the four seasons, from leading products to extended products, from traditional classic colors to modern popular colors, plus a new type of color and wave band, so that consumers always maintain a high degree of freshness in products, and give good support to agents and franchisees.
Select high-grade domestic and foreign fabrics, design adaptability: the company is very fastidious about face and accessories, adopt high-quality surface accessories in Japan, Korea, Europe and America, and domestic and so on, integrating quality and practical wear, combining fashionable design with international fashion elements; the unique stereoscopic cutting of women's clothing; the latest international design concept, innovative matching thinking, style is unique and unobtrusive, no North South difference, suitable for dressing requirements of various occasions.
A sound business investment evaluation system: the company will send professional assessors to conduct an objective assessment of the franchised investors, and put forward constructive suggestions to the franchising investors according to the specific location of the franchised stores, the flow of people, the surrounding environment and the prospects for development. Objectively analyze the feasibility of franchisee's investment plan, and ensure that each franchisee gets the highest rate of return on investment. A comprehensive and efficient logistics distribution system: the company has a professional commodity logistics distribution Department, efficient logistics distribution system can comprehensively improve the accuracy of goods distribution, timely improve the seasonal adaptability of clothing, give each franchisee efficient and convenient distribution of goods, improve the market competitiveness of franchisees.
Mature and perfect franchise operation means: the company has clear operation procedures of franchised stores, and provides a complete set of perfect store management mode. It includes providing various professional training guidance and terminal management manuals, providing comprehensive services and guidance for franchisees from the location selection, terminal display, after-sale service, regular visits, etc., and regular professional training and irregular on-site management training for franchisees and their employees.
Sound information management system: the company has set up the information network as the platform of order management system, goods management system, sales management system, distribution management system. Through advanced clothing management software, the production suppliers, company headquarters, distribution service centers and terminal franchisees are organically linked to carry out intensive management. This can effectively help each franchisee's sales and inventory analysis, and put forward the best sales, inventory plan, to achieve the greatest degree of risk free operation.
No. 1 Bai Yan Road, Wanzhou District, Chongqing, 3rd floor, Wanzhou
Third floor, BBK mall, Shengli North Road, Xinyu, Jiangxi.
Third floor, Qun Sheng Department store, Taijiang District, Fuzhou, Fujian
Four East Building, East District, Taijiang District, Fuzhou, Fujian
Third floor, new world department store, Wuyi Road, Changsha, Hunan
No. 20, dream island, department store, Guangxi, Guilin, 3rd floor, ladies' wear, department store, Zhongshan Road
Guangzhou Shuman Garment Co., Ltd.
Contact: manager Lin 13860786768
Contact: Miss Liu QQ:502727864
Hotline 1:020 - 61956188 to 8002 marketing center.
Hotline 2:020 - 61956188 to 8011 marketing center.
Company website: http://www.charm-fra.com/
E-mail: charm.marketing@gmail.com
Headquarters address: 2 floor, Dongguan building, 620 Xing Nan avenue, Panyu District, Guangzhou.
Main business: clothing, women's clothing
Main demand: fabric, accessories