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China ten child brand -- "Harry Potter bear"
brand target: let every child becomes lively and confident air, have their own ideal, has the rich inner, rich feelings, Hao Ran's upright, unforgettable childhood memory consumption proud objects:
3-15 age (height 70cm 160cm) the pursuit of fashion, healthy living fashion children.
brand mission: to respect, care for children and the concept of healthy and fashionable dress to all the parents and children of
brand service concept: sincere, sincere, loyal
brand advertising language:
I fashion personality, I of my childhood I happy!
brand vision: first-class children's wear brand, create a hundred years old and famous brand
brand culture: the health of children dress = the responsibility of the parents + Harry Potter bears the mission of the
design concept: follow the international fashion trend of Japan and Korea and the European and American style, Chinese humanities connotation breath, fully embodies the children's publicity combination of personality and fashion color diversity, show the children's character, more playful and childlike innocence, endow the product with more charm and cultural connotation. The ingenious combination of individuality and fashion truly outstanding children lively, healthy, upward!
leisure fashion design style: playful, comfortable, lively and lively, bright and elegant .
design principles: comfortable, healthy, environmental protection, beautiful appearance, exquisite show elegant, show personality implicitly, fashion contains self-confidence!
1: brand strategy, positioning differentiation 2, unique style of popular price 3, 4, 5, cut fine fabric of noble 6, strategy innovation 7, implement effective 8, humanized service.
production concept: in strict accordance with the ISO9001 international quality management system, pay attention to product quality and process management, first-class production equipment, excellent professional and technical team, to ensure that each section of children's wear tailoring appropriate, meticulously comply with international standards and trends of green environmental protection children's wear.
Product types: T-shirt, jacket, trousers, skirt unlined upper garment, cotton padded clothes, jeans, sportswear, casual shoes, leisure bags, jewelry and so on.
development direction: Children's wear brand and product brand extension and combination, make children living museum.
development goals: to create first-class enterprise, create a hundred years of brand, create China children's wear shop brand empire.
Product Structure: the leading style: fashion leisure 40%
auxiliary style: fashion sports 30%
30%
romantic fashion product characteristics:
the target consumer group positioning in the 3~15 year-old imaginative and expressive, the pursuit of fashion, healthy living fashion children. "Harry Potter . bear" product price positioning in the high-end, adapted to the current 95% domestic regional and city sales. Brand with the "environmental protection, health, fashion, personality" as the tenet, advocate "respect, responsibility, service, innovation" concept, pay attention to environmental protection and the choice of fabric texture, is keen to use cotton, hemp, silk, cashmere and natural environmental protection material, good at new fabric rich texture of Lycra yarn, acrylic, Wu Gan etc. clever use of color, the pursuit of harmonious beauty, beauty of language production procedure, reach the acme of perfection, reasonable price discount clothing, clothing with superior quality and noble, let more children to enjoy childhood fashion, free personality.
marketing: straight battalion, agency, franchise, joint
Guangzhou small Peas garment Limited by Share Ltd
Web site: www. halibotexiong. com
please contact Guangzhou small Peas children's wear Department of China Merchants
contacts; Deng manager
phone; 15913156805 QQ:1429157624
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