In Australia (Fujian) Sports Goods Co., Ltd. (CE)   

            Australia CE brand by Australian CE global company limited and the China Australia (Fujian) Sports Goods Co., Ltd. joint venture created for children to provide professional and aristocratic lineage breath brand shoes. CE means Camille Elmar, Chinese meaning for Queen and noble, it not only has a large well-known reputation in Australia the upper class, even in the world brand shoes industry also has a strong influence.
pure noble blood as a core part of brand culture, brand characteristics affect the trend and direction of the future development of the brand. Australia CE brand with the Australian royal blood gas brand axis, positioning in the high-end, distinctive brand personality made it different noble temperament.
50 years of the nineteenth Century, the Australian gold and other minerals to attract large number of people in a population explosion nuggets, to millions of cases, wealthy and aristocratic classes has increased rapidly, the aristocratic culture rise, aristocratic consumer products began to prevail. Western Australians both readily, also have Oriental reserved, their broad interests, like collective activity, and in the process of exchange activities, rich in order to demonstrate their taste and noble aristocratic habit, usually with the help of some noble clothing or jewelry to their background. Similarly, as an important part of identity, the wealthy children need some identity decoration removal is not suitable for children wearing jewelry, become the key competitive. In this case, the CE children's shoes brand with its excellent quality, noble temperament was born in the long river of history, health, comfort, enjoyment, nobles, the trend has become a perfect interpretation of the brand CE!
century inheritance, CE brand carrying Australian pure noble blood lineage of noble temperament to the world......
- Brand Name: CE extensions: Camille Elmar (combined with the queen and aristocratic)
- brand - brand slogan: Source: Australian born by love; For love and health
- brand positioning: the China children's high-end brand
- Communication theme: comfortable enjoy + + + + noble self-confidence the trend of health +
- brand appeal: pure noble descent on behalf of