Toread Outdoor Products Co Beijing Branch Electronic Commerce   

        Pathfinder company's brand, focus on outdoor supplies market, the pursuit of technological innovation, to provide a safe and comfortable outdoor sports equipment for the brave and enterprising person. In 2007, Pathfinder brand was recognized as "A Well-Known Trademark in China", and "Beijing 2008 Olympic Games licensed manufacturers", has created two unique China outdoor products industry. In October 9, 2009, the Pathfinder brand outdoor activities become "China South (North) polar expedition exclusive products", marking the Pathfinder brand product quality and comprehensive strength is highly recognized by the scientific community. In 2012 the Pathfinder brand to the travel channel reach strategic cooperation for three years, will work together to create a adventure, challenge, travel to the theme of the reality show "Pathfinder" -- I encourage everyone to face the challenge, march forward courageously, do the brave pathfinder! In March 18, 2012, the National Bureau of statistics according to the display industry enterprise information release center survey statistics, the Pathfinder brand outdoor activities for four consecutive years Chinese became the similar products in the market sales of the first, the present brand marketing network throughout the country more than 200 large and medium-sized city, with the standardization of the store more than 1100.
        in 2012 to become a new starting point during the development process of the company, the brand development strategy is solid advance, launched a new e-commerce ACANU sub brand (Akeno), focusing on young online shopping consumer groups, to "Enjoy To Change" (enjoy change) brand advocates, outdoor lifestyle advocate fashion, fresh, lively, relaxed. The company will make to the Pathfinder brand as the core business, to outdoor leisure brand new, electronic commerce new outdoor brand to the present stage of strategic business multi brand business system, and through the market segmentation, further accurate brand positioning, promoting the multi brand strategy, continue to enhance brand reputation and loyalty.
        the flying dream burning two entrepreneurial passion, we aspire to from good to better, become China outdoor industry leading enterprise and the international first-class outdoor brand operator.
        Pathfinder official store www.etoread.com.cn is the Beijing Toread Outdoor Products Co set up: the Pathfinder B2C official outdoor shopping site, complete product. Shop all goods are for the company, without any intermediate links, affordable, genuine security! After-sales service channel products all goods enjoy and the line also, allow you to buy without worry!

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