a brand profile
well, began in nineteenth Century 80 in old Shanghai, the development in twentieth Century in London in 40, return to the world of the early twenty-first Century leather capital - Guangzhou well as a collection of leather shoes R & D, design, marketing in the network marketing company, director of the western culture in the product. The main tone of black, creative shape and show men's charm of personality, the pursuit of a serious and free and easy, uninhibited and refined with the coexistence of feeling, let the fast rhythm of senior white-collar workers enjoy the elegant simplicity of the high quality of life.
two, the brand culture of
core brand philosophy:
the brand mission - to create elegant refined tastes of life for the urban elite of
the brand vision -- create a British luxury wind high-end brand
the brand positioning -- advocating freedom to have social experience, life, rich exotic charm gentleman tailored
the brand slogan - well, find yourself, find the way
development strategy:
- keep diversification total value advantage strategic direction; adhere to the cross sectoral, multi brand concentration of men's fashion brand.
- well, began in nineteenth Century 80 in old Shanghai, the development in twentieth Century in London in 40, return to the world of the early twenty-first Century leather capital - Guangzhou. Well, as a time-honored brand, through development over one hundred load and long time of precipitation, meta in western culture, forming a unique brand personality: to lead the fashion with England style, with luxurious Huafeng show a mature man low-key prudent personal charm.
- well, as bear the historical mission of the times of the brand, the perfect embodiment of a historical leap and era sense of massiness feeling. Brand with the tough guy hit, the connotation of product, director in western culture, predominantly black tone, in order to have the creative shaping and boyish personality charm, pursue a kind of serious and free and easy, uninhibited and refined with the coexistence of feeling.
the policy of successful men brand positioning in the 28 - 50 age stages to understand life, romantic, mainly embodies a kind of calm, clear the mainstream spirit, advocate fashion philosophy of life and lifestyle.
Introduction
Main Products
Shoes
Contact information
Contact: | Peng Yule |
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Tel: |
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Addr: | Guangzhou City, Guangdong Province Guangzhou City, Guangdong Province Liwan District Longxi road Guangzhou City, No. 48, Guangfu Digital Park Building 2, floor 3 |
New business
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- Wenzhou Tianyu Leather Co., Ltd
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- Lu'an Chenxi Xintao knitting clothing Limited company
- _ ploucquet China limited Beijing Representative Office
- Shanghai Degao Trade Co., Ltd.
- Changzhou Changlin textile printing and dyeing Co., Ltd.
- Leader garment factory
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- The export of resources
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- Yongchun County Su Keng Jinli shoes shop
- Xiangtan Tianma Huaxin Trading Co., Ltd.
- Wenzhou Ouhai Louqiao small wolf shoes factory
- Wenzhou ancient Japanese Footwear Company Limited
- Shenzhen Qi Peng Shoes Co. Ltd
- Dongguan Houjie Yi Wei shoe store