Wenzhou Charlie Shoes Co., Ltd.   

        Wenzhou Charlie Footwear Company Limited was founded in 1983, its predecessor was the Wahson leather shoes factory, Sino foreign joint venture freede Footwear Company limited.
        in the 20 years of development history, the company leadership to advance the thinking mode, the modern management means and tireless spirit of innovation, leading enterprises have made great development. As early as 80 years and 90 years, the Charlie brand in Wenzhou is the country's footwear industry unique, best-selling products market. In 1992, chairman Qiao Shi dear visit our company to visit, give a high evaluation. In 1995 the company began to get involved in foreign trade, and achieved the right to export, the domestic shoe industry is one of the earliest to carry out foreign trade business. With the development of foreign trade business expanding, continuously expand the business channels, product innovation efforts, through self export, border trade, the establishment of foreign branches and sales department and the Internet trading and other channels, products in the America, Italy, Britain, France, Germany, Holland and all the developed countries in Europe and America, more than 100 countries Japan, Israel, Korea the Middle East, Africa, etc., have a good market share and competitive and high brand reputation, foreign trade sales accounted for 82% of the total sales, and registered trademark in foreign countries Charlie. In the domestic market, the company the full implementation of agent monopoly system, in addition to Tibet and Taiwan, the capital city of Hongkong have Charlie and other brand sales agent. Persist within a long trade simultaneously, walking on two legs, is characteristic of Charlie of the operation, two domestic and foreign economic growth point of the development, guarantee the sustainable and enhance the overall strength and stable increase in product sales and enterprise.
        at present, the company has 10000 more than 5 square meters production plant and more than 6 square meters, with special living area dormitory, canteen, laundry, home of workers, library, medical room, basketball, badminton and other functions. Now the company owns 9 advanced production lines, more than 2300 employees and a strict work style, good quality management and design and development teams to create innovation, has formed an annual output of about 6000000 pairs of leather shoes for men and women of the production capacity, in 2002 sales revenue will be 300000000 yuan.
        the company was founded at the beginning, namely "do determine pragmatic people, running straight" business philosophy and the "quality to create brand" business principles, strictly enforce the QB1002-97 quality standards, and establish and improve the scientific, standardized quality management system. Product won the Wenzhou City, the previous "shoe city Cup" Grand Prix gold; by the fourth World Conference on women as the most popular light industrial products; by the Department of Commerce "hundred deer Cup" shoe Fair Gold Medal; fourth Zhejiang Province leather shoes design award Dorset prize dozens of honors. The company is the national shoe Standardization Center awarded "executive standard model unit" title; Charlie products by the national testing center of footwear testing for "excellence in goods"; the company over the years by the City Hall, Lucheng district government as key enterprises, export advanced enterprises; be China bank and City Commercial Bank rated "AAA grade credit enterprise". Charlie trademark was identified as well-known trademarks of Wenzhou city.
        to seize the opportunity of China's accession to the WTO, Charlie has depicted the blueprint for the development of new:
        1, to expand the scale of production, the establishment of overseas production base, production line generally reach 12, production reached 30000 pairs.
        2, strengthen the marketing work, set up extensive sales company, regional radiation market to strengthen the function of Charlie brand and coverage density.
        3, training and the introduction of composite type, the applicability of the personnel, the establishment of a stable, loyal professional talent team. The internal management of enterprises comprehensive adjustment mechanism, optimizing the internal and external environment of enterprise development. To achieve new breakthroughs in the management of innovation, technological innovation, marketing innovation etc..
        with the development of market economy, our company in business practice is fully aware of the importance of trademark. It is not only a product of the symbol and the external image, but also is the intangible asset of the enterprise, is one of the key elements of enterprise competitiveness and brand creation. In May 21, 1996, my company registered in accordance with the law to the "Charlie" trademark text, graphics and their combination patterns, and in all of Europe and the United States joined the Madrid convention, in Hongkong, the Middle East, American, Israel, South Africa and other non Madrid Convention country and other countries registered trademark "Charlie". In the performance of trademark registration in accordance with the law at the same time, our company self protection and brand consciousness increases ceaselessly, established the "trademark management department, responsible for" trademark use, management, supervision, trademark fixed printing stencil, confidentiality, played an important role for the protection of consumer rights and interests of the enterprise itself. Corporate planning department to carry out the company's overall operating principles, on advertising, through various publicity media, better propaganda enterprise image and the product image

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