Sports brand led by fashion movement and based on fashionable life.
Target consumers: 15 to 40 years old, young people with vigor and personality.
In order to achieve brand strategy, Yao Ming brand actively integrated marketing communication, highlighting differential competitive advantages, building strong brands and enhancing brand value.
On the basis of grasping the market changing consumer psychology, the Yao Ming generation brand takes the key breakthrough and the strategy of image dissemination with dots and dots, and carries out effective media delivery for target consumers, and synchronously promotes the depth and breadth of brand communication.
Product technology: the product will be based on the Oriental emerging fashion culture, sports and leisure, and combining the fashionable elements of Europe, America and Korea. The product is made up of city sports series and fashion leisure series, among which sports are the core. The two series represent the different living conditions of the urban fashion group, fully deduce the new concept of fashion and freedom, and advocate a lifestyle of sports, fashion, leisure and individuality with distinct characteristics of the times.
Strong, flaunt, young, fashionable, fashionable, practical, and freely matched clothes convey wonderful information in novelty. The design is stylish, simple, comfortable, elegant, genuine and unassuming. It pays attention to the collocation of the whole coloring, the fusion of colors, the design of details, and the matching of styles. The product is characterized by quality, beauty and artistry. It makes you feel at times with beauty and fashion.
Because of the transformation of the existing more than 1000 pairs of sports shoes and more than 3000 special items of clothing, the company can buy goods at a preferential price, and can see goods in Hefei warehouse. Contact 13359019938345565970@qq.com
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