Haihong Shoes Co., Ltd is located in Dezhou City Economic Development Zone, is the scale of shoemaking enterprise is a collection of scientific research, development, trade, production, sales, service in one, is one of the key enterprises in Dezhou City Hall investment, is currently the only company in Northwest Shandong country without regional shoe-making enterprises. Company production of "ocean" brand of high-grade leather shoes for men and women, at present the company's total assets of 130000000 yuan, covers an area of 57330 square meters, the existing staff of more than 1100 people (including the office of the Wenzhou), five international advanced production line, annual output of up to 3000000 pairs, annual output of over 300000000 yuan.
since its inception enterprises, the company import CIS image recognition system, and actively implement the brand strategy, in the community to establish a good corporate image and brand image. At the same time, the company continued to absorb the advanced management idea, management mode from Harvard, pioneering and innovative, forge ahead, take the market demand as the guidance, strengthening the company full of brand awareness, strengthen internal management, in 2003, the company passed ISO9001 international quality management system certification. Companies adhere to the "customer is always the focus of our attention" business philosophy, to "would rather not to make money, also want to ensure quality" business principles, the "quality is the life of enterprise", "no matter no more no customer" thoroughly implement the concept to the company every employee. The top priority to quality management as Hai Hong do business well done, set up a comprehensive quality management and supervision team, set up a strict quality management system, from raw material selection to each link, each procedure has strict quality standard, in each procedure are equipped with full-time quality inspector, adherence to do unqualified product factory, would rather their loss, also not to lose the trust of the customers. At the beginning of 2004, the company also specifically to spend millions of dollars buying large quantities of product quality testing equipment, the establishment of product quality inspection room dedicated, from the source to ensure the stability of product quality.
as everyone knows, the product is the foundation of a brand, the product is directly related to the quality of the first acceptance, therefore, the company constantly increasing new product development efforts, the introduction of advanced CAD computer design system, at the same time achieve Qiangqiang cooperation, with brothers and manufacturers together to develop, and the establishment of research and development of products and information center in Guangzhou, Wenzhou, Chengdu, Fujian etc.. In the product style unceasingly change, annual development and design of new 2000 kinds of leather shoes for men and women. Due to continuous innovation, Haihong brand to win the market, well received by customers. In recent years, the company has won the honor, Chinese leather logo products, Chinese Leather Industry Association member units, Chinese Leather Association of the Fifth Council of units, Shandong Leather Industry Association executive director units, Shandong Leather Industry Association vice president of units, ISO9001:2000 international quality management system certification, Dezhou City, "Shou contract re credit enterprises", Shandong province "Shou contract re credit enterprises", Shandong province light industry brand, footwear national quality supervision and inspection center as a high-class product, Shandong 3.15 famous commodity exposition award, Shandong province Consumer Association recommend commodity award. In addition, in 2005 the company and strive for the concern and support of leaders at all levels, the company, it has won the Shandong province famous brand, national inspection free products two awards, to create a good market environment for the development of ocean brand.
in the company's development process, enterprises in exploring and using the advanced marketing mode, and actively implement the provincial general agent and agent intra chain monopoly policy, management, extension of the market, and gradually formed with Dezhou as the center, large logistics channel radiation throughout the country, established the huge sales network. In addition to the establishment of Ji'nan, Shijiazhuang two large office, South to Guangzhou, north to Heilongjiang have agents and distribution center (now the national agents 19), and successfully opened the home to 700 standard stores (counters, college Hall), products in short supply, showing a good momentum of development.
"based on domestic, international look", in the consolidation of the domestic market at the same time, Hai Hong also actively explore the international market. Our goal is: to cast the world brand, a hundred years of ocean.
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