Main products: Children's shoes
Company profile:
Summary
The company is located in " The capital of Chinese brands Jinjiang, Fujian Province, began in 1988. It has an area of over 17 thousand square meters and employs more than 800 employees, of whom more than 30 management personnel, including R & D centers, marketing centers and production centers, has established a series of perfect professional management systems. The company has two production bases and produces about 1000000 pairs of children's shoes each year. The company has modern assembly line, spacious and bright staff canteen, standard badminton, basketball court, and comfortable staff quarters.
course
In the past more than 20 years, the United States and the United States have been united in the past. With their firm belief, rigorous and pragmatic style, and closely following the marketing strategy of the market, we have adjusted the market strategy to make the existing brand run smoothly. Medon cat "And" Calendar bear " Located in leisure series series of outdoor shoes. The products are sold to 31 provinces and cities, Hong Kong, Macao, Taiwan, Southeast Asia and other countries and regions, and won the trust of customers and consumers.
Idea
The company adheres to the tenet of "employees are the wealth of the company, quality is the life of the company", "first man, after the factory", "integrity management and steady development", and adhere to the "customer centered" and "customer satisfaction first" business philosophy. Regard honesty and credit as an important connotations of creating famous brands, and build customer satisfaction on the basis of sincerity, so that customers can be assured and satisfied in terms of product prices, quality and business dealings. Taking marketing as a navigation mark leading the enterprise forward, we must truly understand the market dynamics and grasp the consumption demand and form a consumer centered marketing concept.
quality
In terms of quality management, medeen cat always adheres to the management concept of "quality is the life of the company", attaches importance to the introduction of professional and technical personnel, and implements total quality management. It starts from raw material procurement, makes quantitative standards for production process and other links, and implements strict process management system for production process.
Marketing
In the aspect of marketing management, the three brand strategies of "company brand, product brand and channel brand" are implemented, mainly based on traditional channels, supplemented by franchise channels, and the strategy of gradual transformation of regional market is implemented. The focus of business has shifted from single product marketing to brand marketing. The design concept will also shift from product decision to market to product decision, so as to truly realize the business philosophy of seeking survival through innovation and promoting development by brand.
expectation
In the face of the future, meimen cat is full of confidence and continues to uphold the aim of "creating first-class enterprises, making first-class products" and "sincerity, pragmatism, pioneering and innovation". Solid progress towards the modernization of enterprises! Because meinen cat knows that only innovation can develop. Only by constantly surpassing the enterprise will it be invincible.
