KeyWord: Brand:

Zegna group    No Member

Zegna group Brand
Business Model
Founded
Introduction
        a small town Zegna was born in 1901 in the Alps, founded by Ermenegildo Zegna. His strategy focused on the collection of the best raw materials from the original market, improve the production process technology and the promotion of the brand. In 1960, two sons inherited the Zegna engineer, leading them to enter the clothing market, and the men's clothing line of development in the world's top men's market positioning.
        Zegna group is the world trend of men's leader, its annual production capacity of 2000000 meters of fabric, 500000 sets of clothing, more than 1500000 pieces of sportswear and 1700000 pieces of all kinds of garment accessories. Zegna has more than 6000 employees worldwide, 2005 income achieves 713000000 euro, export ratio of all sales accounted for 86%.
        Zegna group to take the men's clothing development route location in the world senior men's clothing market, then the company has gradually developed knitted fabrics, accessories and sportswear series. The continuous development of production makes the group began to explore export to foreign markets recently have expanded in China, Chinese Hongkong, Korea, Singapore and other markets. Since twentieth Century 80 years, group of development, in 1980 and 1985 Zegna group in Paris and Milan opened its first store. To 2005, Zegna has 460 kinds of point of sale (Ermenegildo Zegna and Zegna Sport) distribution in the world, among them 187 are the direct management of the group.
Main Products
Shoes
Contact information
Contact:   The marketing department
Tel:  
Addr:       Beijing West No. 88 Chang'an Avenue, Beijing Capital Times Square