China 500 set large cartoon Chinese ten big show cartoon
eye shoes Chengzhao dealers across the country
China 500 set large cartoon Chinese ten big show cartoon
eye shoes by fantasy team (Marketing) the entire brand operating
join hotline: 0595-22969677 13115957858 Miss Fu
1 eye vision to join shoes
children's shoes industry is one of the highlights of the twenty-first Century venture capital! Broad prospects for cooperation is the eye with your hand opportunity! Constantly opening of the modern economy, the mode of thinking of people affected by the concept of life and consumer attitudes change, showing the two characteristics in children consumption: one is willing to pay two attention to children's health problems. At present, according to the data statistics, there are nearly 30000000000 yuan market capacity Chinese shoes products every year. The number of China children with 380000000 people, consumption per person per year 4 pairs of shoes, each pair of shoes at 20 yuan, is 34000000000 yuan, and the market space will also year by year high speed increasing of.
2 eye brand kingdoms
alien three eyes boy (eye) came to earth over the summer, during the landing he was upside down on the roof, but accidentally hit in the fat body, be dog chasing a false alarm, but at the end of the day; then ran into ordinary, good, is the fourth grade primary school reading of the earth the girl karin. Two people decided to collaborate, to finish their homework, during eye incarnation into pet cat " cone; ", used his magic in Hong Ling life created a series of vivid and interesting story...
"eye in the sky" to close to the Chinese children's real life perspective, close observation and reflection of their daily life the passions. "Sweet barrel champion competition", "beautiful mind" Zhen lose weight... Performed through a humorous small story, not only to seize the children's psychological, to show their unique inner world, also with a dramatic imagination, opened a can fully show the psychological and emotional dream space for.
the children
3 eye brand positioning
brand positioning: the eye of a justice, vivid, lively children's shoes brand
to provide a new idea and way of life in the well-known brand China children.
brand appeal: to advocate a kind of justice, brave, pure, kind way of life, find in helping others, show the self, the world unknown to space full of curiosity and fantasy, adventure, like to accept new things, full of love and vitality of the new generation of children's good friend!
image positioning: bright, lively, childlike innocence,
product positioning: light and comfortable, sports and leisure, health and environmental protection
target group positioning: in children: 4-13 years old children: 0-5 years old
cartoon represents: eye
strategic objectives: the first brand children's shoes the first brand children's products China China
3 eye brand asset
A: Brand Loyalty: adhere to dedicate more good products, provide more services, bring more convenience for consumers. Continuous improvement in customer satisfaction, improve eye brand loyalty. Let customer satisfaction is our first aim.
B: brand awareness: Chinese 500 episode animated cartoons. Chinese ten outstanding animation and has a perfect enterprise image recognition system, to obtain the best children's brand cognition.
C: quality awareness: a model of the production process, will inevitably bring the classic products, the formation of high quality awareness.
D: Brand Association: enrich the connotation of the brand, profound culture, bring a good brand association for eye characters.
E: the added value of brand: raise content of science and technology, the brand extension function for eye cast brand, high added value.
eye shoes by fantasy team (Marketing) the entire brand operating
eye children's national investment hotline: 0595-22969677 13115957858
Fu Xiaojie Mr. Lin
fantasy team address: Fujian Quanzhou Qing Meng Technology Park
'brand licensed broker. Apparel product development. The visual graphic design professional marketing planning >
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