Yeliya group in Qingdao area   

        to undertake: suits, suits, shirts, shirts, jackets, occupation, work clothes, uniform custom business group.   address: road of Jimo culture in Qingdao City No. 51.

              Chinese has occupied a space for one person in the suit made the world top grade suit market, has become the representative of China dress yeliya suits own brand.

yeliya suit brand creative, is obtained from the "Iliad" the songs of inspiration. The original registration group named, is in Hongkong Yuan Wen and chairman happened to hear the beautiful songs, to shop girl asked tieria is what meaning, told is a beautiful goddess western religion, Yu Ping an auspicious meaning, so there is the yeliya group.

the same as good "Iliad", yeliya brand suits, cashmere coat in 1996 in Japan, Korea, Taiwan, the malicious tort (mainly trademark), resulting in the group once interrupted yeliya own brand sales, direct economic loss of $5000000. After 2000, the group began to take actions to safeguard their rights, at the same time the yeliya brand active defensive trademark registration.

has been in Japan, South Korea, France, Italy, Russia, USA and other important market success of trademark registration.

yeliya suit very expensive, at present, yeliya suit export ratio is 35% and about 65%, some of the domestic main customers is the single CD single shear, custom groups, namely for those with high-grade occupation clothing needs large customers, such as airlines, banks provide tailored work clothing. In group exhibits room, the reporter saw, China Eastern Airlines, China Southern Airlines, Air China HNA elegant beautiful airline stewardess uniforms. Because it is the custom, the cost must be higher than 20%~30% batch customization, but the export price is the batch of 2-3 times, or even several times. The media had reported a large domestic airlines an airline stewardess uniform pricing million yuan, finally do can make nothing of it where home business, but Elia's strength this remarkable.

in the export market, yeliya own brand proportion has reached 20%~30%, and increased year by year. At present in the world of business suit industry, yeliya brand means high -- high-end customers, channels, price of high-end high-end. In the foreign client list, visible British HSBC, Lufthansa, the Russian national airlines, British Airways FIRSTCHOICE name. And its own brand of retail, mainly to provide tailored to customers in the yeliya store in the product, at prices between $400~600. From 2004 onwards, began to enter the high-end market Italy yeliya dress, has now expanded to the European Union, North and South America, Russia and Japan in Asia, Korea and other regions, a set of top grade gown yeliya average export price at between 800~3000 euros.

Elia did in the low-end market, then in the basis of fully research began to make own brand, and gradually to high-end development, this also made the important market adjustment. For example, former partner WAL-MART to keep the prices down too hard, Elia from the initiative from the supermarket in order to exit. Now it seems this change to enhance the export profits, own brand is the key. 30% basic growth has been made in 2007, 2008 yeliya export is expected to reach $about 38000000. The competitiveness of the brand

Elia mainly from two aspects: one is the company has accumulated 20 years of contract to domestic and international group garment experience, with the domestic highest level of technology specializing in customized, single CD single business team, can fundamentally guarantee the need of individualized suit production. Companies in South Korea cooperation established more than 100 tailor-made store, from single to pick up only 3~7 days delivery. In the face of the global giant groups customized market, each year more than 40 people from the shuttle to the EU, USA and Asian markets, specially take large quantities of tailored business. Two is the strict quality control. In the yeliya company production workshop, the reporter saw not only a high-end suit is how to make more people, see yeliya on their own brand value. In practical work, yeliya every merchandiser and quality inspection personnel on behalf of the company to provide satisfactory service to customers, in representing clients for product quality strictly. Compressor in front of a steam pre purchased fabric, general garment factory only pre shrinking treatment in fabric factory, but yeliya in fabric into the plant after all and two pre strict contraction, so the more assurance dimensions stable performance of fabrics and finished suit.

yeliya group now has all kinds of advanced international level of clothing professional equipment more than 3400 Taiwan (sets), 28 modern production lines, with an annual output of about 2000000 sets of various types of clothing (piece). With a strong equipment and technical strength, yeliya in the future will not to move or retreat to the implementation of brand strategy, the goal is to "Jin Jun the world famous brand, tree centuries yeliya". Therefore, yeliya will adjust the product structure, the main high-end market, and gradually abandon those costs are not low, the profit is not high in the low-end products, mainly to concentrate semi hemp lining, lining and a full hand of top grade suit up, make the enterprise to obtain greater profits space.