Changsha Rui Bamboo Textile Co. Ltd. pin   

        now the domestic bamboo fiber consumption environment is becoming more and more mature, while new brand emerge in an endless stream, the other side is the consumer more sensible, no longer the only function, prices follow sb.'s lead. Functional factors weakening in marketing results, make consumer more and more emotional home textile products -- consumers want to be able to find the real worth of intimacy and trust products and brand. So for any home textile products, to listen, to capture consumer aspirations, and effective means to give to satisfy, can in the cruel competition. The so-called "popular in the world," emotional marketing is in a more user-friendly concept to replace the functions of marketing, jumped to the home textile marketing force.
as well-known international advertising man Kevin? Said Roberts had put forward the concept of "lovemarks", a good brand in a real sense, the key is to let consumers feel that this kind of commodities or services is very special, personality, let love be able to produce a between the consumer and the brand, resulting in on the brand long-term a sense of identity and sense of dependence from the emotion.
Changsha Rui of bamboo ecological textile is to create the LDM Group heavily in R & D, bamboo fiber, production, sales in one of the comprehensive bamboo fiber brand enterprises. The raw material base is located in a "South Hulun Buir"   "green kingdom" called the Chengbu Miao Nationality Autonomous county. The county's 1850000 acres of woodland, of which more than 250000 acres of bamboo forest. Bamboo green ecological environment be richly endowed by nature, provides other raw materials, logistics, personnel, operations management and other similar enterprises There is nothing comparable to this competitive advantage for the company's long-term development. Based on the textile green standard, ISO quality system, Rui bamboo bamboo fiber textile spinning with great concentration, socks, towels, baby pregnant and infant supplies series, and in the promotion of domestic and foreign markets and expansion. Five major characteristics of
Rui bamboo bamboo fiber products:
1, good hand feeling, softer than cotton, like silk;
2, warm in winter and cool in summer, super absorbent, by which the empty structure decision;
3, the sterilization rate 95% (24h), bamboo towels not taste, put bamboo socks stink;
4, the UV blocking rate is 417 times that of cotton, the blocking rate of close to 100% (the harm to the body of the 200 largest 400nm);
5, health care, "Ben Cao Gang Mu" 24 elaborates bamboo medicine hard
warmly welcome from all walks of life support, let us hand in hand and win-win, create brilliant!

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