Shenzhen Fenfanni Garments Co., Ltd.   

Shenzhen Fenfanni Garments Co., Ltd. was founded in 2012, is one of the Hebei wave feather Group subsidiary, the company is headquartered in Hebei Hengshui, the group has its own industrial park, covers an area of 65 mu, production workshop 10000 square meters, office area of 4000 square meters, dormitory area of 6000 square meters and leisure activities. Shenzhen Fenfanni is a clothing design, production and marketing in one of the young and vibrant clothing enterprises. Management experience with the senior management of the company have higher education and abundant clothing industry management. Company breakthrough "sales first" business philosophy, "operating principles, based on good faith management team first, win-win". In 2010 the company to prepare for the beginning of the establishment, the "honest man, hard work, team and win-win" as the company's employees must follow the norms of behavior. In order to expand the domestic market, the company in 2012 registered brand "Fenfany.sl", the establishment of brand name "Chinese Fenfanni. Selene".

brand Brand  lntroduction

Fenfany.sl is derived from the Italy women's brand, the spring of 2010 to enter the market to China, noble, delicate, elegant and fashionable decent eternal self style.
Fenfany.sl R & D team composed of Italy and China design technology elite, products into the international advanced production technology and fashion elements, using environmental protection nano fiber blended fabric of the latest popular in Europe, Japan, Taiwan. Product style embodied noble lively, elegant without losing the modern, implicit without loss of affinity charm, fashionable and generous, concise and lively, have great originality, gentle curves with exquisite details, pay more attention to the interpretation of feminine style, dress, shirt, sweater, a combination of fine festival ornaments and additional product mix, display of modern metropolis feminine personality. Fenfany.sl the bones of the temperament from Gothic Church Street, square, Coffee art, loft way of life comfortable and free and easy attitude, let you feel the most Fenfany.sl character charm, bring you a new idea of luxury.

brand positioning: the age ranged from 25-40 years old
place of residence: life in the first and second tier city
social class: located in the society in the top order
marital status: married
brand:
most eternal interpretation of a unique personality of modern urban women elegant fashion be liberal and dignified, and constantly create a woman's dream.
design concept:
simple, comfortable, soft
Fenfanni clothing style is rich, with diversity, design emphasizes functionality, comfort, the pursuit of a "simple", with generous single   special design expression of persistent personality, urban atmosphere of the

brand personality:
positive, cheerful, witty

, flat and brand style fashion but amiable and easy of approach:
, grade and utility, high-end but close to life, attractive and desirable place, refined and China
international.

brand mission to enhance the quality of women in the city life.

brand prospect and target  
global brand concept, through the most effective pathway, each level of commodity marketing success all over the world stage.
from recycled material, manufacture, transportation, sales to the product life cycle after the end or abandoned, accord with environmental protection standard.
to penetration strategy, by one grade city gradually development, enhance the overall competitiveness, and to develop international market.
upgrade of product value and sense of brand awareness, import
international professional team to build a brand image, highlight the terminal visual impact.
 
brand management strategy of  
to stage method create a new image, expand brand awareness and marketing positions with high quality
self and the national franchise, the overall pathway (shop, point, join). Sub band of the optimization and upgrading of
good supply support, training support
to establish brand planning promotion perfect management system,
 
brand   target market; female
25-45 age but have personality, neat, both rational and emotional, with independent thinking
mature, self-confidence, taste, the pursuit of fashion
way of life exudes a keen sensibility and sexy, but have a modern feel out of the ordinary and neat
high autonomy, practical rather than heavy brand

brand price strategy of  
to Chinese brand as the goal of development, pricing for high gradient,
established the price system, the stage lifting commodity price zone. Main business: women