Shenzhen Baer Clothing Co. Ltd (Wuhan Branch)   

Shenzhen city day Baer clothing Limited company was founded in 2009, is responsible for the day Baer (La  EIBELLE) brand operations in China.
        Shenzhen City, Baer dress limited company is a wholly owned subsidiary of Wright Nice International Group, have outstanding designers worldwide and good partners, from the procurement, design to production and sales promotion, with the whole industry chain resources integration, optimization and allocation of capacity.
Baer, an advocate of "enjoy life" brand philosophy.
        "enjoy life" concept, originated in the sixty's of last century in France, has long been recognized as the clothing culture and high quality a tasteful and fashionable way of life.
        Baer, the products and the image of European style design, giving the French fine service experience, to provide cost-effective fashion products and fine thoughtful consumption experience for young women, and then guide it a form of philosophy of life.

brand positioning Mission: to enjoy life.
Brand spirit: assiduous, excel.
(1): diligence and seek diligently strive after  
(2):   rise above the common herd supergroup and unsurpassed
Brand positioning: sweet, sexy, activity;
(1)   sweet: sweet, beautiful;
(2)   sexy: self-confidence, temptation;
(3)   activity: youth, lively;
Customer orientation:
(1)   characteristics of age: 18-35 years old;
(2)   characteristics of consumption: the role of diversification, strong self-awareness; concerned about fashion, have confidence in their own fashion literacy; the full enjoyment of life, looking for a plain little fun fashion collar!
Brand promotion
La  Eibelle Baer unique product design, excellent advertising creative, the optimal investment timing, perfect sales promotion combination and so on many aspects are La  Eibelle Baer to promote the brand transfer attention to detail.
La  Eibelle Baer invested on each big media, into the public view of Nozumi Shigeaya.
La  Eibelle advertising more directly to the terminal consumers, reached a cooperation relationship with more than one media group, precision lock consumer groups.
La  Eibelle the depth of cooperation at the same time with the domestic large-scale exhibition organization, clothing academic and research institutions, public welfare institutions to actively participate in
In 2009, the international superstar Hsu, devotion to speak French fashion brand La  Eibelle Baer. This is La  Eibelle home service in the Greater China region for the first time enabled spokesperson, La  Eibelle is also the first Asian International endorsement.
The large sum of star endorsement, Baer strong brand promotion.
In the days of Baer of the national district activities, celebrity and the day Baer always boost each other foil. Including:
International superstar Carina Lau, Li Bingbing; the old heavy star Kris Phillips, Chyi Chin, Wang Chieh; China hosting industry worth the first CCTV host Li Yong Hunan satellite TV host Li Xiang; legend; active in Hongkong, the mainland presided over Liang Yongbin in the field of new generation of singer Jane Zhang and so on.
Every day Baer's strong promotion, are full of brand exceptional creativity and strong self-confidence.
The advantage of brand
-- and comfortable texture   dress to enjoy
;       Baer Laitenisi group has always followed international fashion design concept and quality assurance, with comfortable dress of philosophy as the basic needs, let women wearing quality to enjoy levels, ensure that every day Baer products excellence extraordinary touch, comfortable.
-- French style romantic and delicate
          top designers in Europe, in-depth study of the Asian women's body shape, break through the traditional colors, smart unruly patterns and stripes, so that on the day Baer fully embodies the romantic and delicate French style, highlight the spiritual beauty of Oriental women, Transamerica Shu female graceful feelings.
-- enjoy the life unique personality
  Major
In 2009 January, Baer day first home fashion brand enter china.
In 2009 April, Baer in the SIUF exhibition emerged solution, known as the "most favored by the media brand".
In 2009 May, Baer was awarded the "top ten fashion brand".
In 2009 July, fashion guru s elegant endorsement Baer.
In 2009 July, the ninth session of the international fashion fair, the day Baer won the "excellence brand award".
In 2010 November, the group was elected executive vice president of China underwear Committee unit, group chairman served as executive vice president;
In 2011 January, the day Baer and the famous Belgian fabric suppliers have reached a strategic cooperation agreement with SPINNERIJ  LAMBRECHT; 201
In 2011 April, on the official B2C website by CNNIC Baer issued a "credible site demonstration unit" honorary certificate.
In 2011 April, the day Baer Home Furnishing wear full range of sponsorship "Vanves Jackie Chan" (famous password: happiness. Starring: Zhu Yuanyuan, Xin Baiqing) in a CCTV prime time broadcast.
In 2011 July, Baer second times in the Shenzhen clothing exhibition glory debut.
In 2011 September, the sixth session of Asia brand ceremony, Baer on lead female underwear fashion and home fashion trends.
In 2011 November, in the "fairy tale world &  the secret garden" as the theme of the new spring and summer 2012 conference pursue home leisure culture.
In 2012 March, Cui Zhan twelve years, Huazhang Qixin article. Wright Nice group ushered in the twelve anniversary of the day Baer, 2012 autumn and winter show dazzling.
In 2012 August, Baer day and authoritative international lingerie trends forecast and release mechanism of France "Karin international" has become the strategic partner.
In 2012 September, started Baer on supply chain ERP system, established a rapid response supply chain mechanism.
In 2012 December, Chinese clothing network as "the year 2012 Chinese ten underwear brand".
In 2013 May, six provinces and cities in the country have set up a branch: Hangzhou, Suzhou, Wuhan, Chengdu, Shenzhen, Dalian
main business: clothing, underwear, Home Furnishing warm, swimwear, such as jewelry, mainly for the Hubei province blank market investment
the main demand: bra, panties, bedding, clothing, Home Furnishing warm series, jewelry