Nijna (Chinese) clothing Limited company is specialized is engaged in the senior men's clothing series design, production, sales as one of professional clothing enterprises, the company has a professional design team and the domestic and foreign high-quality in London, Hongkong, Shanghai, management personnel, the ability to manufacture its scale, design capacity of forward-looking, exquisite technology and strict ability quality control, to create a world-class international fashion business men's brand, at the same time in the production, planning, marketing, management and other aspects have rich practical experience, and set up dozens of domestic and foreign leading fabric suppliers and manufacturers of long-term and stable strategic cooperative relations.
after decades of development and innovation, establish the terminal operation and powerful sales network, currently the group owns the high-end fashion business men's clothing brand "  card Nijieya; Prince", "TD-M", and "three World Man" senior men's brand, especially occupy a very important market share in the China men's clothing industry, the rapid development of the company for many years of accumulated experience and the direct cause is the system to promote.
"  cup card Nijieya; the spirit of" senior men's brand heritage of the British aristocracy, is one of the most vitality and creativity of the brand, since the beginning of this century, since the Chinese strong sign, showing strong brand competitiveness and advantage in competition with other brands direct dialogue in. World Men's apparel brand integration as the cornerstone of the advantages of the group in three senior men's brand, launched the first "in the Chinese experiential men" brand concept, aims to make "quality, grade, human nature, environmental protection, details" concept into the customer experience, the consultant service concept to dress not to bring every customer, so that customers feel respected, produced by the "experience" the concept of brand value is created and men's apparel group terminal operating system can not be copied two marketing weapon -- "experience" and "Friendship Day", in the two major marketing sword under escort, brand influence the rapid development of.
"  cup card; Nijieya" men constantly "precipitation product development" and "brand culture", to shape the image of the "man of elegant fashion, forge ahead, wisdom and calm, courageous dedication", "design concept, simple, noble, elegant, tolerance and freedom" have great originality, tailoring, nature and technology combined with high-quality fabrics, exquisite workmanship and ingenious fashion style, internationally renowned senior apparel field.
in the tradition of hundreds of years of generous coat culture, the constant pursuit of a new era of fashion business men on the coat and jacket, dress connotation and taste, now in the senior men's brand has been established in a position of authority two products can not be ignored.
the world men's Apparel Group has been advocating " have the responsibility, have the dream, elegant spirit, wisdom and calm, break through the self qualities of men" brand core value, to meet the modern man's dress and product personality, always with a lofty ambition, by shaping the responsibility and the dream, struggle in the journey of fashion taste man image. The company is not only the pursuit of value realization, but also in the shape of a perfect and unique man wind vane, a more fashion of life, it is a way of life to create a new era of man and life quality. World Men's apparel group in an accurate grasp of market positioning and at the same time, adhering to the "innovative, pragmatic, honest business principles", adhere to the "quality first, customer first" service philosophy, has always been to "culture is the foundation of the brand, innovation is the realm of the brand, talent is the lifeblood of the brand, the customer is the driving force behind the brand development the final set, brand, customer, employee, strategic partner four win principles" as the enterprise's road. "  cup card Nijieya;" a high level of shop process, modern logistics system, excellent brand image, distinctive store style, original design and corporate culture are the first to experience deep, China first type of men.
the world men's Apparel Group marketing strategy in the effectiveness in looking to the future, is a solid foundation for a listed company will hit the target, and strive to build a "world class experience menswear brand", "experience of men" to become the world leader in Menswear brands, a man of fashion and taste the world leader in lifestyle.
main business: clothing
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