361 degree International Limited is a comprehensive sports products company integrating brand, R & D, design, production and distribution. As a leading brand in the national sporting goods industry, 361 degree has been supporting the development of China's sports industry. It has sponsored a series of events such as the Chinese Table Tennis Super League, the Zheng Kai International Marathon, the Golden Gate marathon, the National Diving Championships and the Olympic trials, and the Chinese University Basketball Super League (CUBS). In 2008, 361 degree signing of Guangzhou 2010 Asian Games sports apparel senior partner, became China's first sponsorship of the Inter Continental games sporting goods brand, to join hands in the event of passion, achievement of national sports industry bright moment. In 2009, the 361 degree signing of the Asian Olympic board (OCA) was honored as the global Olympic sponsor of the Asia Olympic Council. 361 degrees invested 200 million yuan in the park to build sports and leisure clothing production base, the annual output value reached 150 million yuan.
Over the years, with the global vision and forward-looking thinking, the 361 degree people have continuously driven the breakthroughs in the development of enterprises. In November 2006, in the tendering of "CCTV 2007-2008 sporting events live partners", they knocked out huge sums of money to beat the international brands, broke the international giant's monopoly of top resources in the sensitive period before the Olympics, and achieved a landmark breakthrough in the national brand's confrontation with international brands. In 2008, the 361 degree signing became a designated supplier of CCTV5 host and reporter's clothing, marking the beginning of a highly integrated sports marketing mode, and 361 degrees, with the important window of CCTV5's external exchange, to fully display the image of brand internationalization and product specialization.
The unique corporate culture is the driving force for the rapid development of enterprises. 361 degrees have been adhering to the core values of "loyalty, pragmatism, cooperation and efficiency", and the awareness of "executive power is the driving force, learning power is competitiveness", and constantly write about 361 degrees of legends. The internal company is committed to the comprehensive upgrading of enterprise management. It has R & D centers, logistics centers and Beijing public relations companies and Guangzhou Asian Games project execution centers in international cities such as Beijing and Guangzhou, and establishes an unimpeded enterprise management system for R & D, logistics and information integration. With the rapid development of 361 degrees, we have been sparing no effort in fulfilling the social responsibilities of enterprises and actively participating in a series of public welfare activities such as aid, poverty alleviation, disaster relief and so on. In the second day of the 5.12 Wenchuan earthquake in 2008, 361 degrees quickly responded.
All along, the 361 degree people are carrying on the brand belief of sports, enterprises and the society. Under the guidance of the core concept of "sharing and win-win", we have made unremitting efforts to promote the development of China's sports industry and are committed to becoming a respected brand of sports products all over the world.
Mainly engaged in: Children's wear, children's shoes, children's clothing.
New business
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