Riley Rachel children's clothing China's total distribution   

Rachel  Riley  children's wear brand introduction:
Rachel  Riley  brand history of children's wear was founded in 1994, london. When the first quarter of 0-14 year old children's clothes in the form of product catalog released, the market reacted warmly, by the majority of customers of all ages. In 2012, Rachel  Riley  the winner of the award for the best fashion retailer for two consecutive years. In the best British Fashion Brand Award, the best girl Award for best footwear.
Brand positioning: fashion, high-end children's wear
Consumer customer base: mainly 0-14 years old children
Price positioning: high-end
mainly engaged in: Children's clothes