Yongxing Dongrun (Xiamen) Garment Co., Ltd.   

Yongxing Dongrun (Hongkong) Co. Ltd. is the United States HADDAD company in the mainland joint venture subsidiary, by American HADDAD company, Fengzhu group and Hongkong Yonglian Weaving Factory Group Limited jointly financed. Responsible for HADDAD under NIKE  KIDS, brand authorization; NIKE  ACTION, CONVERSE, JORDAN children's China operations.

HADDAD1940 was founded in American New York, is a company with more than 60 years of operating experience, clothes and accessories of the family enterprise. The company now has a professional staff engaged in the design, sourcing, marketing and distribution of high quality children's wear. Companies focus on the main operating the world's iconic children's wear brand: NIKE, JORDAN, NIKE  ACTION, NIKE  LICENSED  TEAM  SPORTS, Levi 's, CONVERSE, Might  Mac, BIG  YINK.

in the China by four children's wear market, will be due to ROOKIE into the acceleration of children's wear brand shuffle speed. Originally belong to children's clothing market of children's wear market in initial stage, Chinese brand clutter condition, the original domestic brands with market competition appeared serious homogenization phenomenon, Childrenwear homogenization, so many similar products on the quality, price, service, promotion, advertising and almost the same. With the entry into the mainstream of international brand, market pattern has quietly changed, domestic brands are also gradually quit the main mall in one or two levels of markets, further shuffling schedule began to appear. Children's wear brand

ROOKIE integrated mode, has the most powerful competitive advantage, the positioning device two modules for sport, fashion and leisure garments and youth, will involve children and adolescents installed in each category of market segments, a collection of different styles and different categories of brands and products, shopping environment and comprehensive professional service, a children's wear market rule tendency. Children's wear brand integration mode of ROOKIE globalization, a collection of numerous brand resources advantage, children's wear brand integrated carrier professional channel operation ability cast in Chinese in 2012 is about to set sail.

ROOKIE brand integrated shop will be opened the first flagship store in Beijing Blue Harbor in August this year, the collection's NIKE  KIDS, NIKE  ACTION, CONVERSE, JORDAN and other brands. At the same time, for the first time to enter the Chinese CONVERSE children will also be in Beijing, Shanghai, Xiamen to vigorously carry out CONVERSE  KIDS (CONVERSE kids) separate stores, its classic, leisure, fashion style will let CONVERSE fans have more surprises.
main business: Children's wear, children's apparel