Heng Yuanxiang, in 1927 in Shanghai founded China. Over the years have been engaged and committed to the cause of development and construction of wool in the field of culture and brand, always promote and support wool business in China and even the whole world and the popularization of. The last century ninety's, Hengyuanxiang lead to "brand" business oriented, and diversified development. With a solid strength of enterprises, is known as the "Coca-Cola China". After entering in twenty-first Century, Heng Yuan Xiang also successively layout culture art industry and has established Heng Yuan Xiang Xiang Shan Art Museum, Heng Yuan Xiang Drama Development Co. ltd..
December 22, 2005, Heng Yuanxiang Group officially became the Beijing 2008 Olympic Games sponsor, this is the history of the Olympic Games the first non movement of textile and clothing enterprises become sponsors; December 20, 2012 2013 - 2016, Heng Yuanxiang once again become China Olympic sponsors. In addition, Heng Yuanxiang group has a passion for social welfare undertakings, the courage to bear the responsibility of enterprise.
The earliest enterprise implementation of brand operation Hengyuanxiang is China after entering the market economy (1991), is the earliest Chinese franchising enterprises (1999). The company owns the men's, women's and children's clothing, clothing, textile, gifts etc. Home Furnishing multiple projects, currently has more than 100 franchise factory, more than 600 franchise dealers, distributors and joined more than 7000 sales outlets. China provincial market sales network coverage rate of 100%, land, municipal market network coverage rate exceeding 90%, county-level market network coverage rate of more than 60%.
"Lady NANONAN" is the brand of children's industry Hengyuanxiang group, design, production and sales focus on children's clothing, fashion and individuality for providing Shanghai children of 3-15 years old children's environmental comfort. Adhering to the hundred years brand Hengyuanxiang quality, with accurate market positioning and development advantages, provides multi category, commodity rich delicate structure for children, and hope that through the use of "lady NANONAN" products to the interpretation of artistic temperament, to enhance the artistic taste, show a good education, with sense of family haoxiaonan image!
main business: Children's wear, children's apparel
New business
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