1, background of the brand:
Fuzhou Angel children articles Co Ltd under the flag of "angel" brand children's clothing and dolls in the Chinese mainland area general agent. Idoll children articles Co Ltd is a Swedish "angel" brand founded in Sweden in 60 of the last century in the mid-1990s, professional design, production and girls clothing and supplies, and the first in Europe to the children's clothes and doll combination design and production portfolio sales business model, by this brought huge market and huge commercial return, after several decades of development as Sweden and the European children's well-known brand clothing and supplies. The 2004 Fuzhou idoll children Articles Co. Ltd won the Swedish Angel children articles Co Ltd authorization, the use of its logo graphics, doll plane cartoon image and three-dimensional modeling, and in the production of Chinese continent, the sales of its products, then the Swedish "angel" Chinese market introduction. At the same time in order to adapt to the Chinese culture and language habits, named "bud" doll, registered the "I Doll" and "Idollhome" in English trademark, as in Chinese marketing brand.
2, brand design and production concepts:
to provide sufficient space for development and the best opportunity Chinese broad consumer market for children's products "I doll". As a Swedish brand, "I Doll" design by the Swedish Angel children's products company design group participation, and then by the domestic design team according to the Chinese consumer spending and aesthetic habits of adjustment after the completion of. "I Doll" has rich experience in domestic children's wear in domestic design team, familiar with China garments consumption market and clothing culture, but also has a certain foreign life experience, so in the "I Doll" products can realize simple delicate, elegant design style Yun in nature, its products are not only highlights the children's innocent and lively, good side, also shows a new era of child of advocating nature, the pursuit of self life style. According to the children's physiological and psychological characteristics, "I Doll" products to high-quality cotton fabric in the fabric selection, some environmental protection material with the international market popular, with easy to wash, wear, soft, breathable, absorbent strong, not loss characteristics of the child's skin. To ensure children's 100 percent safe, "I Doll" of products throughout the production process in strict accordance with the European standards, products through the national quality inspection departments, make the product safety with no chink in one's armour. Besides "I Doll" products in size and version based on demand not only fit to wear, comfortable, natural, but also give full consideration to the cultivation of independent ability of children's growth process, the product itself as easy as possible for children to wear off. "will love into the design of the children," to bring health is "I Doll" has consistently uphold the design production idea, "I Doll" not only hope will bring China fashion elements popular in foreign countries, the most important thing is to respect, care for children and the concept of healthy children with products to all the parents and children, good care, attention to children grow every day.
main business: clothing design, production, children's wear
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