General trading (Shanghai) Co. Ltd. (EVERLAST)   

General trading (Shanghai) Co., Ltd was established in 2006 June, is USA brand EVERLAST (EVERLAST  WORLDWIDE, INC) EVERLAST brand China authorized exclusive agent.

BMH company has been -- leader Chinese clothing retail industry and a wide group of expansion and promotion of EVERLAST brand in the China market (UCCAL) participation and support. Over the years, UCCAL by introducing a wide range of international famous brand, in China garment market developed a large retail network. So far, UCCAL has been successfully retail agent and the implementation of the ST.JOHN, M.MISSONI, NIKE  GOLF, NIKE  360, KUHLE, FOX and JOCKEY brands, and seek international famous brand more, to meet the needs of the market change rapidly China.  

rich business resources, large retail network;
with UCCAL  8 years of retail experience, relying on UCCAL in China retail and apparel industry strong retail distribution platform, many parts of BMH company and Chinese department stores, shopping mall, sales agents to establish a good relationship,   become a reliable strategic alliance and business partner.

excellent retail experience, unique brand of fusion   design team of
BMH company's outstanding the EVERLAST brand connotation and Chinese market together, in order to meet the Chinese consumer demand, including Chinese climate, fashion trend, consumption habits and China consumer demand clothing size etc.. The advantages of

management architecture, solid background in the management of
BMH company has formed a complete management framework is responsible for the retail operation, including design department, production department, creative department, exhibition department, development department, operation Department, training department, marketing department, financial department, Ministry of personnel, the electric brain and marketing department. In addition, BMH company has two logistics center and a common inventory management system of the country. BMH is committed to the EVERLAST brand operation, operation and development, and its business partners to cooperate closely to ensure the long-term success of the brand.
main business: EVERLAST sportswear, casual wear, boxing activities