Belle group was founded in March 8, 1992, based in Hongkong Lihua Shoes Trade Co., Ltd. investment construction of the production and processing enterprises, the rapid development of the production and marketing integration, enterprise group, China famous shoes brand chain management company, Hongkong beautiful treasure (Group) Abc International Holdings Ltd, American NIKE (Nike) company, the European ADIDAS (Adidas) Company NEWBALANCE, USA (New 100-lun) one of the biggest companies in the chain network BATA (BATA jeans "America Livy company" Livy company the first jeans "USA in China largest partner.
Belle group independent operates 10 well-known footwear brands: Belle (Belle), Teenmix (Teenmix), Tata (he or she), Staccato (Staccato), Joy & Peace (Zhen Meishi), Mirabell (Mirabell), Millie 's, Senda (Sen Da), Innet (Yin Nair), Basto (unified) and JipiJapa, the agent operates 8 famous brands -- Bata, BCBG, Elle, Clarks, Mephisto, Merrell, Caterpillar, hush puppies. Belle group has Chinese shoes the first self chain sales network, in 2010 the turnover of more than 23700000000 yuan, the sales network covering the China, including all provincial capital city, more than 300 major city, self-supporting chain stores of more than 13500 rooms (as of 2011 October). Product radiation Chinese (including Hong Kong and Macao and Taiwan), USA, Europe, Japan, Southeast Asia, the Middle East and other countries or regions, Africa.
According to the China industry information center statistics, in 2009, with sales in the domestic market ranked the top 10 female leather shoes, there are 6 brands belonging to the group, they are Belle shoes (the first), Teenmix (second), he and she (third), Staccato (sixth), Senda - Women (seventh) and Basto (ninth); Senda - ranked men's leather shoes market ranked first. Among them, Belle brand for 14 consecutive years of Rong Ju Chinese ladies shoes sales list.
As of June 30, 2010, the group has since 10315 retail store in China mainland, in Hongkong and Macao has nearly 200 home retail self.
main business: ladies shoes and bags
New business
- Shaoxing County Kasper Denton Knitting Co. Ltd
- Dongguan Tian Xiang Industrial Investment Co., Ltd. (AndyPARTY_)
- Shanghai Yidong non woven fabrics Co. Ltd.
- Shaoxing County Chen Xiang needle textile Co., Ltd.
- Gingi electronic (Beijing) Co., Ltd.
- Shenzhen city Xi Yuan Trading Company Limited
- Shenzhen Sheng Mei Technology Development Co., Ltd.
- Shanghai Weiyu computer embroidery machine Co., Ltd (embroidery machine)
- Ningbo guoten Industrial Co., Ltd. (Ge Linglan)
- Changzhou city driving and conveying machinery Co., Ltd.
- Jiangmen city Pengjiang District Ruifeng Machinery Co., Ltd.
- Italy children's Le Guignol
- Dongguan Tian Xiang Industrial Investment Co., Ltd. (AndyPARTY_)
- Shenzhen city Xi Yuan Trading Company Limited
- Ningbo guoten Industrial Co., Ltd. (Ge Linglan)
- Italy children's Le Guignol
- Huajin gift industry Co. Ltd.
- Kahinna Garment Co. Ltd. of Guangdong
- Ricky Garment Co. Ltd.
- Guangzhou Hengfeng Electromechanical Equipment Co., Ltd.
- Just the garment factory (self-employed)
- Anhui province Tongcheng City Hongfa brush factory
- Hunan Hengyang Tianyou titanium dioxide Co. Ltd.
- Shenzhen clothing wholesale city
- S.p.e.c (Hongkong) Industrial Co., Ltd.
- Shenzhen Ouda Fashion Co., Ltd.
- Shanghai Xi and Pine Industrial Co. Ltd.
- Shanghai Ti ti an apparel company limited
- Shenzhen day slaves clothing Monopoly chain enterprise Co., Ltd
- Foshan Tongle Fang children garment products Co. Ltd.
- Shanghai Huagao Knitting Co., Ltd.
- Jiangsu Qiuyan Group Co., Ltd.
- Shanghai Yi Hong Garments Co., Ltd.
- LAN Cheng Trading (Shanghai) Co., Ltd.
- Can Luosi Trading (Shanghai) Co. Ltd. (Earth Music)
- Machine trading (Shanghai) Co., Ltd.