Xiniya Mens (China) Co., Ltd.   

Xiniya Mens (China) operational headquarters: China - Xiamen - Siming Software Park building 33 at sea xiniya operational headquarters in     Li manager
[brand of justice]  
Chinese business men's R & D base       Chinese business men's clothing color R & D base       seventh Asian Fashion Color Award     well-known trademarks in China     China's green dress     China BrandName,      

        "xiniya" originated in Italy. Represents a trendy business popular culture. Focus on the men's fashion brand business. Committed to global business people formulate fitting, comfortable, suitable for sports and leisure business talks on business trip, informal business talks and in situations such as the way of dressing, xiniya business patent Ctrip installed listed first, provide more perfect clothing   solutions for elite business travel;;    

Brand vision:  
To create the world's first international business men's fashion brand  

Brand positioning strategy of        
1 consumer groups positioning: 25 ~ 45 years old career man a free and relaxed, positive attitude to life by choice, more emphasis on art and personality manifestation mode of life, fade life substance function, its vitality and knowledge to win, let the age of male consumers excited imaginations and creativity in a relaxed environment, enjoy the life.  .  

2 product positioning style: with prospective European, elegant, simple, natural, full of passion and freedom of business travel Mens, reflects the social elite constantly seeking better performance and perfect the performance desire, with a positive attitude towards life is good at controlling the cause, the unique charm of the enjoyment of life.  
3 price positioning: the same industry in the country, prices in the median, for the target consumer group.  

4 communication positioning: the soft, flat carrier, PR methods, film and television, sponsorship as supplement brand promotion widely.  

5 channel positioning: the two class market, a kind of market making, offering high-end stores and upscale counter.  
Brand advocate          
Brand advertising language  
        "to travel is to live" xiniya business men's  
Advocating lifestyle  
        take it leisurely and unoppressively "on a business trip, enjoy life......"  
        "business", an upper class representative form of urban life, but nowadays, those with frequent business travel behavior of people, we call the elite. Long term since, xiniya to global business travel pack advocates identity committed to business culture implementation in China, business travel process of modern elite, life, work, leisure, entertainment, sports and other different scenes in a business trip will always appear; at the same time, climate change and the dress of inter regional clean and comfortable extent, affects the elite business travel health, self-confidence and mood. Xiniya business elite men's for various conditions encountered in business travel, provide systematic solution.
main business: clothing, men's casual wear, men's fashion, accessories, leather shoes and so on
main demand: clothing, men's casual wear, men's fashion, accessories, leather shoes and so on