The French lacoste Limited by Share Ltd   

LACOSTE's story begins with 1933. This year, Ren   Lacoste set off a revolution in the men's clothing industry. He abandoned the tennis courts on the pulp tradition long sleeve shirt, instead of the now classic LACOSTE  POLO shirt. Since its inception, LACOSTE has become the brand financial elegant and leisure in one of the "way of life".
Now, LACOSTE shows its advocacy of the art of life to the people through the large family of products, these products include men's, women's and children's clothing, shoes, perfume, leather goods, glasses, belts, watches, home textile products. LACOSTE has always been adhering to the basic value of the original truth, excellence and elegant as the representative, and they will be regarded as the foundation of success. Today, crocodile logo are tennis courts, golf course and people's daily life deduction from champion Ren e   Lacoste and is also a champion's wife and daughter Simone  Lacoste Catherine  Lacoste a style.
LACOSTE is more of a fashion brand, rather it represents a kind of style. Rooted in authentic sports field LACOSTE brand has become a symbol of leisure and elegant, approachable and cheerful.
Each season, LACOSTE will launch a man with the trend of the times and MS products series, and published in the New York fashion week.
Lacoste since the sixty's has sponsored many tennis star, make the brand more widely known, such as the recent Richard  Gasquet, Tatiana  Golovin and in 2005 he joined the tennis golden boy Andy  Roddick.
Founder   Ren   Lacoste 
; introduction In July 2, 1904,   Ren   Lacoste was born in France, LACOSTE legend began.
In 1927, Mr. Lacoste won the Davis Cup from Americans, spring into fame. The three time he has won the French Open (1925, 1927 and 1929), the two time Wimbledon (1925 and 1928) and two Forest  Hills America open (1926 and 1927).
On 1925, in Boston at the Davis Cup tournament, Mr Lacoste and his team to bet, if he wins a game, give him buy an alligator leather suitcase. A America reporter remember this bet, and used the "crocodile" nickname for him, he wrote, "he doesn't win the suitcase, but he like a crocodile like hard work". Soon, a embroidered crocodile appeared Lacoste shirt, this is his friend Robert  George design. In 1933, Lacoste decided to start making his perfect net Jersey, which he had earlier to resist heat and the design of the United states. This new shirt caused sportswear revolution, it replaced a long sleeved traditional sports starched installed. Lacoste shirt is called "12.12", this shirt is white, collar ribbed, sleeve short and ribbed, used a technique called "jersey  petit  pique" lightweight knitted fabric wear this shirt will be able to move more freely. Jersey left chest and a crocodile logo, this is the logo first appeared in the clothing outside.
Ren   Lacoste not only changed the nets Jersey, he also changed the tennis. He invented the serving machine in twentieth Century twenty years. In 1963, he invented the first steel racket. This racket by Wilson in USA sales, a name for the Wilson  T-2000. Between 1966 and 1978, a total of 46 Grand  Slam  Tournament champion is obtained using this racket.
Ren   Lacoste died on 1996, aged 92. In the Lacoste family of   "Lacoste world", shops are located around the world, now the LACOSTE products mainly include three categories: SPORTWEAR series, SPORT series, CLUB series, suitable for formal occasions. The first two classes have a green crocodile traditional symbols, after a class using unique grey logo, and launched the new young brand LACOSTE  VE L.
In Ren e   Lacoste died in 1996, Gilles  Rosier took over as director of design to 1999. While the French designer Christophe  Lemaire in 2001 served as design director vacant post, inject new elements for Lacoste, begin many remarkable action, including in New York fashion week debut, launched a number of prominent topic and full of advertisements, make the brand than to the more fashion, more attention.
In September 1, 2010, Felipe  Oliveira  Baptista officially entered the French Lacoste, leading fashion brands to succeed Christophe  Lemaire as creative director. The 35 year old Portuguese designer to modern distinctive style and excellence, the essence of the new interpretation of Lacoste, injected fresh elements for this has become a leisure elegant pronoun the brand since 1933.
main business: sportswear, sports shoes, leather goods, watches, glasses, which made