BELLE International Holdings (Shenzhen) Co., Ltd.   

The group's business is composed of two parts - footwear business and sports apparel business.
Its own brand of footwear business, including: & nbsp and; (Hermione) Belle (Belle), Teenmix (Teenmix), Tata her (him), staccato staccato, Senda Sendashonga, Basto (Basto), Jipijapa, MILLIE'S  Joy  & & nbsp; Peace , really beautiful poem) and Mirabell (Mirabell); brand agent mainly includes & nbsp; Bata, GEOX, Clarks, Mephisto, BCBG, Merrell, Elle, and caterpillar and so on.
Own brand mainly uses the vertical integration of business model, including product development, procurement, manufacturing, distribution and retail. The main way of the brand is brand agent and distributor..
Sports apparel business is the agent distribution, including first-line sports brands Nike and Adidas; second sports brand kappa, puma, converse, Reebok, Mizuno and lining and so on. Note: the division of the second tier sport brand is mainly based on the size of the brand of the sports brand of the group..
According to Chinese industries and enterprises information center statistics, 2009, sales to gauge the female shoe market is ranked in the top 10, there are six brands belonging to the group, they are Belle shoes (first), Teenmix (second), he / she (the three), staccato (sixth), Senda - Women (seventh) and Basto (9th), Senda - men's ranking men's leather shoes market ranked first. Among them, the BELLE brand for 14 consecutive years of home women's shoes sales top.
As of June 30, 2010, the group in mainland China have 10315 retail stores, in Hong Kong and Macao have import and retail nearly 200.
main business: fashion shoes