Bosideng Abc International Holdings Ltd (the "Bosideng" or the "company", together with its Affiliated Companies collectively the "group") is the people's Republic of China (the "China") the maximum size of the down clothing enterprises, in the national total of 13009 retail outlets, exclusive sales of four core down this group of service brands, including "Bosideng", "the snow flying", "KangBo" and "cold". Through these brands, the Group offers a variety of eider down products to meet the different sectors of consumers, to further consolidate the leading market position in China down jacket industry.
According to the data of enterprise information China Industry Publishing centres, in 2012 sales, "Bosideng, snow fly", "KangBo" and "frozen" the group's four largest brand down jacket in China together accounted for 40.1% of the market share. Show according to Chinese industry enterprise information release center and Chinese National Bureau of statistics data, "Bosideng" from 1995 to 2012 for 18 consecutive years to become the first brand Chinese down jacket. As a leader China down garment industry, the new trend in the group has for 17 consecutive years in the "Chinese international clothing and Accessories Fair" on behalf of China autumn winter clothes to the global promotion.
In the down jacket base as the core business, the group to further optimize the product mix, the four seasons of business development. At present the group through the acquisition and the self owned non down clothing product projects include: "Bosideng men", "Jesse" women's project, "mogo" casual project, and "Ruiqi" women's project. The group will continue to integrate non down jacket plate resources, to further improve the business in this group accounted for more than, make Bosideng eventually become international famous multi brand clothing operators.
main business: down clothing
New business
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