"Correia English" from "gelaiya", meaning "noble, elegant and not vulgar praise fashion ideas".
Correia is Correia (Hongkong) international famous clothing brand clothing Limited company's. She stressed concise fashion, leisure and elegant design philosophy, persisting in the creative leadership of the trend, to the taste and style alone collar market, avant-garde and unassuming, noble and not tacky, let beauty conscious ladies enjoy elegant connotation of the brand.
Brand culture:brand culture
brand slogan: create beautiful, honest operation of
brand values: health, fashion, beauty, happiness
Design:
Brand fashion design concept: the mature female all-round, multi style
Brand positioning:
The song "brand women's target consumers in mature, confident, fashion, noble, generous, capable women of the times.
Suitable for work, travel, meeting, dinner, etc..
1 product style: the noble European design based.
2 market positioning: psychological age in 25-40 years of age, the pursuit of a taste of the supremacy of fashion women.
3. The main consumer groups: senior white-collar, private business owners, media workers, officials and teachers, workers in the network, at home full-time wife.
4. The product structure, windbreaker, jacket, coat, jacket, down jacket, leather and fur, shawls, sweaters, T-shirt, shirt, vest, dress, skirt, pants, shoes and other accessories.
