Guangzhou City Yifeng Garments Co., Ltd. was founded in 2003, in order to design, custom made garments, and engaged in foreign trade clothing business. In 2005, the successful development of high-end fashion brand LAIDEE (Roland Ido).
The company to build the enterprise core to industrialists, artist, famous designer. In China people with culture, the unique angle of view, proposed the "artistic creation" and "commodity production" interactive operation idea, create and sublimation is committed to cultural dress, for every one to enjoy the LAIDEE brand women appreciate the high quality life brought joy, and read "life philosophy connotation of the life on the horizon".
The success of the brand definition and professional operation, market expansion brings great achievements. Retail terminal has been all over the country more than 30 provinces, city, district.
Brand story:
Roland Ido "LAIDEE" from the fashion capital -- Paris of France, is a French brand famous ladies, in 2005 into the Chinese market. Since the "LAIDEE" in the Chinese market, widely favored by consumers; its fashion, personality, pay attention to the enterprise culture into the designer brand management idea, the achievements of the "LAIDEE" as the representative of China women's brand new generation.
"LAIDEE" the French original meaning: thought, idea, thought, also represents the LAIDEE brand: have thought, independent spirit, modern female grade. Over the years the brand has emphasized on: delicate fabrics, simple style, exquisite craft, pure color, natural match. LAIDEE FROM WOMAN (because the woman thought) is the LAIDEE brand slogan.
brand positioning:
core 1, age: 30-35 years old, the age can be generalized on extension of 5 years;
2, the target consumer group:
(1) the core consumer group: have higher economic ability and fashion taste fashion city beauty;
(2) general consumer group: enterprise managers, business, government and community leaders, intellectual and artistic circles;
3, consumption group consumption patterns: the personal experience, rational consumption;
4, the brand for dress occasions: work, leisure, social status.
