target consumer group
20 - 40 years of age in the high-end consumer groups, the modern city in pursuit of fashion life has the taste of the beautiful man. Their avant-garde, thinking, know how to enjoy life, gentle, decent, generous, calm face and accept all the new things in life, not only different reveals a low-key luxury quality. Has a distinct personality, and strive to reflect the unique personality of the unique.
brand culture
COUNT DRACULA
Count Dracula < p > nocturnal and immortality, and his sinister face always pale, beautiful mouth never hidden in tusks and the victim's blood; but he was well dressed, polite, emitting a woman cannot resist the charm. In 1462, famous does III, namely the Romanian principalities Transylvanian Count Dracula prince, because of the tragic death of lover, Princess Elizabeth, abandon the glory of God, with bright refuse oath, to the devil to concede defeat, thus obtaining the infinite strength, boundless mana, but also by the demonic curse, to become immortal, all day long and dark, blood as partners, won the bloodthirsty King Count Dracula. From then on, set off a a Kuangshi 400 years of bloodthirsty legend. And all Yindegula count to love Princess Elizabeth of infinite love. A brand of love and eternal love -- DRACULA COUNTDracula costume and accurate grasp of the major consumer groups, in today's society, the new "80, 90, after" of the trend of fashion is more sensitive, choice of the fashion brands pay more attention to the characteristics, styles, uphold the elegant simplicity in the interpretation, interpretation of low-key fashion personality, and strive to build men "Oriental Chanel (Chanel)"; in terms of quality, guarantee with a needle and thread to highlight luxury, with details to highlight the taste; in the prices of the products, adhere to the "to allow consumers to use domestic consumer prices of international brand products". Grasp their consumption needs, understand their spending power, for them to create their own Oriental fashion men's image.
