Wenzhou Fort St. Roland Garments Co., Ltd. was founded in 1992, specializing in the production of men's initial production and processing, to oem. In 2003 the company introduced Hongkong brand "Louis Fort St. Roland" (English "LouisLuolant"), the sole agent in the mainland area of production and sales of the right, and a single franchise mode. The first 5 years in the men's trousers based products, hit "my pants, you're cool, we cool" language of the advertisement, low-key market, with flat price, high quality products quickly to open up the national market, specialty shops such as bamboo shoots after a spring rain as all over on both sides of the Changjiang River.
along the way, the company stand firmly and fight steadily, there is no huge advertising investment, rejected the false profits and bubble expansion, attracted a group of outstanding professionals, product won the market recognition and the vast number of customers friend's favorite, with "the development of Louis Fort St. Roland" brand, many join with a cause of their own; there are also many loyal customers and friends because of brand recognition and become our partners -- the franchisee.
2008, the new logo "LY-SBLL" instead of the original "LouisLuolant", a more simple, atmospheric, begin company implemented the new brand strategy, put a lot of manpower and financial resources to build a new store and franchised image, and the introduction of a full range of men's clothing products. After 3 years of transformation, "LY-SBLL" has become a whole series of men's clothing brand of high quality, high taste, marketing network covering the whole country, a certain degree of brand awareness and reputation.
in the future, the company will focus on talent management, product development, marketing innovation, deepen the existing three pronged approach, in the market at the same time, to continue to expand the marketing network, the "LY-SBLL" into China menswear brand model.
