"C1" (China No.1) a creative fashion as the soul of the clothing brand
product positioning: the original fashion men's and women's
design: to design a unique creativity, exploring the unique urban romantic hot atmosphere, with simple and elegant, elegant and precious, and sexy romance, sometimes humorous personality; in the design of the C1 series, you can create your own unique personality glamour.
price: in the high-end products, the public price, price quality and cost-effective strategy, price level, and can meet the needs of different consumer force, are value;
summer products:
overall price: 198 yuan to 598 yuan;
The coreprice: 258 yuan to 358 yuan;
Product:in spring and Autumn
overall price: 258 yuan to 898 yuan;
The coreprice: 298 yuan to 598 yuan;
The winter ofproducts:
overall price: 298 yuan, 1898 yuan (coat, leather clothing, down jacket);
The coreprice: 358 yuan, 1558 yuan (coat, leather clothing, down jacket);
consumer groups: 22-35 pursuit of out of the ordinary, unwilling to swim, be good at leading the trend, driven by the popular urban fashion family. (hair stylist, senior white-collar workers, business elite, business, entertainment, new SOHO, new generation of young fashion consumer groups the ability
is the core value of the brand: strong R & D, quick response, a unique business, creative mechanism, continuously surpass
Thedeclaration of quality: the original fashion as the soul, let the quality of power
business philosophy: creating fashion, leading the fashion culture, copy of wealth, sincerity and credit win
corporate culture: innovation, unity, efficient, people-oriented management
corporate vision: to change the status quo China fashion, to create an international brand, inherits hundred year enterprise
