British denim brand URNO.1, combined with the local culture and the creation of demand. "URNO.1" is born with a fashion elegant noble descent, uphold consistent British traditional critical spirit, it will Island dense atmosphere and metropolitan maverick, transplantation in the regional culture of the East, across time and space background, create a presentation "URNO.1" exclusive denim fashion styles. Multivariate collision blue mood and oriental social transformation in England style middle class, hardened, and contraction after formed a "unique hard spirit core self oriented", promote "free my jeans". The spirit of freedom has become the essence of the cowboy culture today, we can through the "URNO.1" again enjoy the cowboy's pride. He is a special commodity, special enough for him to break away from people and have their own personalities and appearance. And the "URNO.1" cowboy from either the material or design, have the courage to subvert the inherent barriers, you can see in him the rough treason, can also see the sexy charm; not only can touch the future, but also can return classics; can not only to the elegant palace, and can roam the street fashion. He tried to help people build a free and unfettered way of life, find lost in modern society's eternal, primitive desires and impulses, so as to reach the ideal state of transcendence. If the car civilization forged the modern temperament of human civilization, the cowboy is the continent before the machine language completely eroded by cling to the spiritual home. Welcome to open the door of the cowboy, top write "URNO.1". Choose him, you are NO.1.
Background of: when the principal of the brand brand founded in initially want, by virtue of years of denim brand operation experience precipitation and keen insight into the market, see the comparison of single active in Chinese market most denim brand products, the factory product development speed is slow, out of stock problem is serious, the lack of good and effective brand image promotion. This development will inevitably lead to the lack of brand innovation, not the market development space. Was founded and focus on "Urno.1," this brand, is hoping to change and improve China exist market defects, so as to meet the needs of the market. The brand positioning of "URNO.1" and the creation for the Chinese consumer demand for cowboy culture. The main target group for 18 - 30 year old with a certain fashion sensitive urban men and women, according to the publicity of free personality, pay attention to the taste and texture, the pursuit of natural and comfortable crowd in the dress. "Urno.1 is especially a" positioning in the market China native cutting-edge brand jeans. Between the style and price between cowboy and basic leisure, has a broad market prospect.
