Company Profile:
Shanghai River (Ai Fuli) dress Co. Ltd, founded in 2005, is a set design, production, sales, logistics in one of the fashion women's clothing enterprise. Now under the flagship brand "Ai Fuli", after several years of continuous development, has now been talent showing itself in the fierce competition in the market. There are a number of departments within the enterprise design center, marketing center, production center, Center for human resources, logistics center. 2011 in the face of a new starting point, new heights, the company set up humanistic management space, the spirit of "unity, integrity, efficient, innovative" spirit of enterprise and "let join in business profit, consumer satisfaction" business philosophy, and promote the steady development of enterprises.
company through the introduction of a large number of outstanding talent and training of its employees, forging a strong design and development capability, and has rich experience in sales planning team and a set of strict production quality management system, provides the quality guarantee for our products and the later period operation good support.
through years of construction of cultural ideas, a precipitation of integrity, pragmatic, keen innovation excellent enterprise culture as in the past, the future, we will inherit and carry forward the excellent character we build our beautiful, harmonious, a home.
Enterprise culture: "[] let join in business profit, consumer satisfaction" business philosophy.
[brand] style: classic, fashion, elegant, exquisite, to create a rich personality urban fashion women's wear.
[the target consumer group]: 25-45 year old female urban fashion. The core consumer group: 30-40 years
[] price position: age: 199-599 199-599 : summer; winter: 269-999
[products]: order value positioning mid-range
