Shanghai Yiyang Clothing Co., Ltd.'s main brand "EAYON Yiyang" dress, "EAYON" since its launch in February 2008, in the market like a spring breeze, a blockbuster, famous all the way, singing all the way, highlighting the style of the times, casting the classic flavor is the "EAYON" clothing design concept, its elegant, simple style, high quality and high quality series of women's clothing, target consumers are widely welcomed. The market demand of "EAYON" has shown a magnifying effect. So far, there are sales outlets in Shanghai, Beijing, Lanzhou, Zhuzhou, Zhengzhou, Ji'nan, Taiyuan, Nanning, Liuzhou, Yangzhou, Yangzhou, Yangzhou, post, and so on. The company has shown a good momentum of development.
It benefits from the following two aspects: accurate positioning and unified style. On the basis of extensive market research, the company located its product in the 25-40 year old urban female consumer group. In strict accordance with its positioning, the mainstream of popular culture and sports leisure theory are taken as its design idea. According to the characteristics of young women increasingly paying attention to the overall modification and the beauty of appearance, it integrates natural simplicity and technological innovation, fashion and popularity, and leads the trend of fashion with continuous innovation and continuous surprise. The brand is developing towards the strategic goal of product integration, and meets the needs of different consumer groups with multiple series and multiple prices.
