Zhen Xing International (Group) Limited by Share Ltd was founded in November 18, 1979 in Taiwan, mainly in the men's and women's leather shoes production, sales oriented industries. The group currently affiliated enterprises include: [Kunshan Hasen Footwear Company Limited], [Kunshan Zhen Xing Footwear Company Limited], [Shenzhen Zhen Xing Footwear Company Limited] etc.. In China, the group has more than 20 offices, more than 600 distribution outlets; in overseas, the group with offices in Australia, New Zealand, Hongkong, America etc.. At present, the company in the production of leather shoes and shoe body, the other involved in real estate, leisure, education and other industries, the strength of strong, competitive, is a modern and as one of the diversified international group.
in the fall of 1989, [Shenzhen Zhen Xing Footwear Company Limited was founded in Shenzhen Yantian] Sha Tau Kok industrial area, the investment amounted to US $10000000, with an area of 32000 square meters area, 12 modern production lines, many of world advanced production equipment and more than 5000 employees, annual output of high-grade leather shoes of more than 500 double. In addition, in domestic has Hasen, Calvin Cardenal and other brands, is also actively explore the international market, and for many world famous brand OEM processing, products sell well all over the world, one of the group's production of hand sewn Mark shoes in the world's leading status. In recent years, group product by the authoritative department awarded a number of honorary titles for its excellent quality, in which the Hasen brand China ranked one of the top ten shoes wang.
to expand the production scale, the group in 1997 June in Jiangsu province Kunshan city established [Kunshan Zhen Xing Footwear Company Limited] and [Kunshan Hasen Footwear Company Limited, covers an area of about 330000 square meters, plant area of 50000 square meters, now has a staff of about 4000 people, factory area living area beautiful environment, advanced facilities.
Hasen brand target:
1, age 25 ~ 45 years old, economic freedom is high, pay attention to fashion taste and personal value of population
The high income group 2, sedate and mature, Hasen is pursuing a fashion brand, is a status characterization of
The white-collar class 3 cadres, economic freedom is high, Hasen is in high-grade, the pursuit of taste of the brand, Hasen to meet the needs of creating a personal value in self image and
4, the fashion taste of office workers, Hasen's popular pulsation and style texture, we were busy work and holiday leisure life unique taste.
Cardenal brand positioning statement:
1, the Hasen brand of target
2, age 25 ~ 35 years old, pay attention to new-new generation
personality and sense of the times
3, according to the popular high sensitivity, the importance of personal unique
4, for the popular acuity society fresh, young Cardenal is personalized fashion leisure savors, provide personal pursuit of avant-garde, varied and unique needs of
5, like out of the ordinary, adhere to in the new women of the times at the front end of the
