the world's four largest jogging shoes brand SAUCONY (SAUCONY) enjoy "brand sports shoes in the Rolls-Royce" reputation in American, the company is headquartered in USA, has 100 years of history, products are divided into professional sports and sports and leisure series two categories, it is one of the world's four largest slow running shoes brand.
half a century ago, USA first spacewalking astronauts White is wearing SAUCONY moon. The biggest characteristic of SAUCONY sports shoes is can adapt to each individual foot type and different gait. Another core technology of SAUCONY sports shoes: GRID system is recognized as the world's only able to provide the midsole cushioning and stability technology of system function, can improve the stability and cushioning properties of sports shoes. SAUCONY running shoes can greatly help runners achieve first-rate protection and athletic result.
in the USA Pennsylvania town of Kutz, there is a beautiful river called SAUCONY. In 1898, taking the name of a river in Riverside shoe company SAUCONY establishment. In the accumulation of nearly 50 years of specializing in the production of adult and children's shoes experience, Saucony shoe companies involved in the field of sports shoes production in 1946.
in Saucony shoe company was founded in 12 years, a destined to marry shoe company was founded in Massachusetts. Russian immigrant Abraham • Head opened named A.R. Hyde&Sons (referred to as Head shoe company), manufacturing and sales of "carpet slippers", soon popular.
Head company in 1932 began specializing in the production of sports shoes and skating shoes. In 1938, Abraham • Head son under the leadership of Maxwell, the production line to expand to include baseball, hockey and bowling shoes shoes shoes etc.. During World War II, Head company to civilian production line all turned to military shoes production, and by virtue of the perfect quality of products from the America Navy Medal of honor, becoming the only award of shoe company. In 1946, Head companies continue to restore civil shoe production.
1952, Head company acquired the Illinois state athletic shoe company. In 1960, the company became Head America Space Agency (NASA) special shoe manufacturer astronaut specified, and in 1965 due to provide USA first spacewalking astronauts Ed.White wearing a space shoes as a large. In 1968, strong Head company purchased Saucony shoe company.
1977, Head company under the SAUCONY brand to launch a new running shoes, in one fell swoop America national sports magazine's annual best honor. Since then, SAUCONY brand started among the international top-level professional ranks of running shoes.
1998, Head company officially changed its name to SAUCONY INC, at the same time stripping sport bike, diving suit business, began to focus on the specialty running shoes and apparel business, and successfully listed in America NASDAQ.
SAUCONYaccording to the 2003 financial report shows, since 2001, the company's SAUCONY brand of running shoes have accounted for 83% of its total business SAUCONY, the other two brands Hind and Spot-bilt do the rest of the 17% volume of business, the main production of casual shoes, shoes and working shoes coach officials.
according to the SAUCONY global vice president Ken Malach described in "Loyal to the sport:" for the brand concept, in 54 countries and regions of the Americas, Europe, Asia and Oceania, SAUCONY has always been accompanied running professionals and participants.
it is reported, in America, the existing more than 5500 retail stores and 17 home sales agents SAUCONY running shoes, at the same time, through the 22 logistics service providers in 54 countries outside the America to provide sales support. But America or SAUCONY running shoes, the main battlefield in 2003, only USA domestic sales reached about 2800000 pairs, while international sales have been close to 1000000 pairs, with global sales of $112000000. Although the overall sales far less Nike, Adidas and other giants, but to focus on running shoes SAUCONY company which has been.
"SAUCONY has a profound cultural background, there are a lot of mining in China market place!" CEO Sang Hong put out the most direct reason to optimistic about their own Coney SAUCONY cable.
in 1988, he went to Australia, from 1991 began operating sports activities. At present, his company has become the Oceania area biggest sporting goods supplier, SAUCONY, REEBOK, UMBRO and many other international well-known sports brand to provide product planning, development, design and production services.
so, for mulberry Hong, put SAUCONY into Chinese market has always been his wish.
in 2003 November, Sang Hong returned home and began to make a research on the domestic market of sports goods, sports goods market focuses on three parts of the Yangtze River Delta, Pearl River Delta and Bohai ring etc.. Three months of travel extensively experience, he made bold judgment, although the sports consumption structure of domestic from area to area appeared the very big difference, but the economy is relatively developed areas have emerged to the trend of international sports consumption market of the gradual integration. Especially in the coastal economic developed area of the sports consumption has begun to show a trend of diversification, and high-end sporting goods market has been a blank. "This is the opportunity of SAUCONY!" Sang Hong was very excited.
at the beginning of 2004, he submitted a development Chinese market with a business plan to the SAUCONY headquarters, soon to be the headquarters of the approval and support. In 2004 March, Shanghai SAUCONY Sports Goods Co., Ltd. was formally established, become chartered China agents in mainland and Hongkong, the Special Administrative Region of Macao SAUCONY company. Since then, the mulberry Hong has increased efforts to raise or enlarge an army, and focus on Shanghai, Beijing and Guangzhou and other places of high-end sports shoes and apparel market investigation.
