Fujian Puyi Shoes Co., Ltd (red winged bird)   

Hongkong Pu Yi International Group was founded in 2006, the company mainly to industrial based, was founded that year in Guangdong Province opened to international standard shoe material and packaging industry. In 2007 the establishment of Fuzhou redpoll Footwear Company Limited in China, is a set of production, processing, sales in one of the modern shoes trade enterprises. Set up under the Putian branch, Fuzhou branch, the existing staff of nearly 400 people. The company's total assets of about 430000000 yuan. The factory covers an area of more than 11 square meters. The annual production capacity of 15000000 pairs, the total output value of 85000000 yuan. Fuzhou Puyi Shoes Co. Ltd has a strong product development capabilities, with a higher level of the design team, years of development has formed 300 kinds of varieties, sports shoes, leisure shoes, cloth shoes, sandals and other four major categories of children's products, and established the red winged bird redpoll own brand - "redpoll". The company's products material series has been made in technical breakthrough, at present, in the company's equipment configuration, annual output of 18000000 pairs, wool interest rate is in 80% above. Fuzhou Puyi Shoes Co. Ltd has a strong product development capabilities, with a high level of design team, more than 300 years the development of varieties, the enterprise after years of unremitting efforts, and constantly pioneering and enterprising, has gradually developed into a domestic first-class shoe brand enterprises, and the formation of the following core competitiveness, mainly for: Innovation of brand positioning. Its own brand "red winged bird" from the 2008 Hongkong registered successfully, to enter the domestic market to start, has been to brand the way, chose brand high-end positioning, selected the domestic high-end consumer groups for the client object, now have become the object of many high-end consumers, as well as many high-quality commercial investor partner. Innovation in product positioning. The enterprise marketing strategy has been advocating the "brand awareness", and as a concept, constantly to overcome difficulties, strengthen the investment in new product development, each of which a series of product launch in the market occupies a leading place, and enjoy high reputation in the high-end customers. The innovation of the structure of the customer. The core competitiveness of the enterprises is the diversification of distinctive products structure and diversification of customer groups, do the production peak stagger mutually, makes a steady flow of orders. The management innovation. The Enterprise boldly introducing well-known designers and occupation managers, to carry out institutional / Humanistic / information management improvement, process optimization for the production, business process; human resource management, quantitative management, performance appraisal, OA, etc. the project made the enterprise from extensive management into the fine management, reduce cost, optimize process, rapid response, enhance business competitiveness. The innovation of the resources industry chain integration. The enterprise to realize the integration in the design, production, sales operations, has kept its price and service competition advantage in the market; the integration of supplier's products and production advantage and the enterprise advantages in sales, with the "common development" group concept gained support from suppliers, the establishment of a stable business relationship with the supplier, enhances the product competitive advantage.