in the summer of 2002 in a beautiful and elegant to the Thames a "love Mommy love, new" as the theme of the ongoing advocacy activities. This is the early infant educator Minnie launched. The purpose is to remind people to care for the new life. Inoculation of caring the next generation. The famous British designer Paul participated in this event, he also designed a "baby Minnie" in the name of the infant clothing brand, hope to constantly be continued down the activity of the spirit.
Minnie thinks that life is pure, the newborn baby is like a small sun, we need to carefully care. Minnie advocated a change to care, rational is based on science, and consistent with the developmental needs of infants and young children, it is secure, reliable and care.
baby Minnie from concept to R & D to material selection to production gives the power of reason, the system of the whole management system, each process to refine on attitude. They set the power of modern science and technology, the application of the latest technological process precision, the rational care fusion in products bring new and mommy. Design style Paul continued his consistent contracted, fashionable European British style, features to development at this innocent children, pure and childlike, sunshine.
brand spirit, rational, healthy growth:
brand tenet: change the love
brand personality: pure, sunshine, loving
brand slogan: love mommy loves, neonatal
brand proposition: reasonable care, healthy growth of
brand image: fresh, clear, health, environmental protection
