Xiamen Anta Trading Co., Ltd. (Anta)   

For the domestic children's wear market competition, Anta in 2008 launched a subsidiary brand KIDS ANTA, KIDS ANTA as an extension of the Anta brand to enhance the overall competitive advantage of the parent brand, with the help of the parent brand marketing influence to expand sales, mining new user groups. Synchronous with Anta years of brand marketing experience, China children's wear, children's shoes market development, efforts to build China children's wear market well-known brands and leader. Anta kids and parent brand come down in one continuous line, continue to carry forward the spirit of sports are not afraid of setbacks, and never stop, more insight into children's inner world, with bright colors and vivid cartoon image, create a lively and interesting visual recognition, meet the kids yearning for the growth and participation. In the future, kids ANTA will continue to uphold the marketing strategy, to improve the network construction and retail management training, to support the most powerful channels of cooperation.