Shanghai Europe although Industrial Co Ltd (Mu Kesi)   

M.O.X Mu Ke wire is the first brand of Shanghai Ou Jie Garments Co. Ltd. grand launch, is a former Meade company new design combination of main characteristics of the chief designer. It retains the original design style, but also has a higher level of elegance, fashion and international grade. M.O.X from design, production to sales and marketing, are devoted to the designer more effort and energy, it not only can completely replace the original products, and more competitive in the market. Because of this feature of M.O.X Mu Ke silk, Shanghai Ou Jie Garments Co. Ltd. in this quarter, will be fully used the brand instead of the original products, continue to clear and unique style, and continuously into the fashion element more eye-catching, to the most stringent standards to every aspect of the operation, go all out to promote the brand to a new peak.
       
Marketing plan
     
The Mu Ko silk select department stores location advanced, set up a special counter or store of chain operation. Color style design decoration of the shop in a uniform, connotation reflected M.O.X concise, capable, fashion, elegant, very modern. The commodity display and adjustment according to the quarterly theme, so that the brand has always been walking in the forefront of fashion, become the popular information release window. The theme of international style, very strong sense of the sample, strong advertising and colourful promotions will promote brand awareness, expand market share.
       
The design idea of
     
Mu Kesi learned classical design concept of Europe and America, bold traditional oriental style and Western fashion elements combined with generous, simple to highlight the fashion female dry mixing, elegance and confidence. Based on these style, adding more highlight the quality and taste of the elegant atmosphere; the use of better quality fabrics and smoother lines depict the modern female to work achievement and quality of life of the double pursuit.        
       
The brand positioning of
     
Mu Kesi to the modern city female fashion life modeled on the characteristics of concise and fluent line draw the outline of urban women's self-confidence, courage, rational, and the details of the changes of ingenious and inadvertently reveals the emotional element gentle.
       
      Mu Ke wire for customers of
      have a certain economic foundation, emphatically instrument of women;
      have a good level of education, fashion and unassuming woman;
      pay attention to the quality of life, pay attention to the life of women.