EGIL, a British royal descent. In the sixty's of last century was born in Hongkong. Since EGIL is very rebellious, self! When his father down to EGIL because of its rebellious character and unwittingly inherited when I was surprised to find a small, EGIL's costume designer talent! He will cut denim edge worn together with personality patterns, create the beggar then market popular "!" Therefore EGIL parents decided he will be taken to have long enjoyed a good reputation of the Tokyo Tama Art College (TAMA ART UNIVERSITY) study fashion design.
At the end of the 80's, after learning of EGIL in Hongkong set up their own menswear design studio and at the same time the creation of its own brand. Because of his rebellious, self character, he will brand named "UNUSUAL EGO", abbreviated as EGOU, which means infinite, unusual, personality. Chinese understanding of "infinite self!" Thus began the operation of EGOU [self] Unlimited Brand company. That same year, EGOU in Hongkong and Tokyo display first garments and are subject to wide acclaim, products are popular in Eastern Europe, North America, singapore.
with the increasingly sophisticated consumer market, clothing, leisure fashion gradually become the mainstream of men's fashion. In 2007, EGOU determines the Lexus Clothing Co. Ltd as its brand in the market China fully into the China. At the beginning of 2009, EGOU has invested heavily in signing the television star Mr. Alec Su, hired its become EGOU China region image spokesperson. Thus began to write a new chapter in the development of EGOU Chinese brand!
