Shenzhen City Beauty Fashion Co. Ltd (Xi Mei)   

Shenzhen Xi Mei Garments Co., Ltd. is a professional clothing company specifically for women to create health and beauty business, have American Apparel and Hayes beaty hee two brands below the banner, is a collection development, design, production of underwear, the sale is a body comprehensive entity company, the company adhering to the "customer first, service first products, the first" business philosophy, inheritance "forge ahead, the development of ideological innovation". Company product design, R & D put in the first place, with the most passionate and quality products with attitude, perfect service for our customers to provide 100%. Currently Chinese range construction of Xi beauteous health fashion adjustment type body underwear brand sales network, the company has a strong elite decision-making layer, excellent management team and rich management experience, will venture to establish a full platform and a vast market space for you. With the development of the company's rapid and steady, the company will become one of the most influential brand underwear China, this is also the company members of the common pursuit of the goal.
Cimy (Xi Mei) brand style from Italy Milan, adhering to the Italy the exquisite workmanship and complex process, through the establishment of the Oriental female body archive, let every Oriental women, in take off your coat, is still beautiful, but also is the most charming, sexy, must put the vulgar and pornographic share it is clear. This is the philosophy of beauty culture hee underwear, Cimy (Xi Mei) -- the inheritance of traditional Italy underwear body shaping technology, combined with contemporary cutting-edge technology, using from the style design, materials, to the function test, are fully applied the human gold aesthetics, anti gravity science, fat flow; combined with a variety of international fashion elements "lace the embroidery, animal, texture, etc., so that high-tech fabrics" healthy adjustment body underwear and fashion the perfect combination, to truly become China adjustment type body underwear most fashion brand, to achieve "healthy beautiful new woman" underwear culture and humanistic care.
Two, brand meaning:
The company brand meaning, the city "sunshine, health, beauty" refers to the female "elegant, beautiful, charming," confident "brand personality, fashion trend," hee beauteous brand through the leading body underwear fashion pioneer mission, shape female healthy body, beautiful body shape, elegance, fashion the taste of love, let her women in any occasions, can be full of confidence, shine.
Three, the concept of enterprise:
Business philosophy: the shaping of female health, fashion, beautiful underwear culture
The concept of market strategy: to take off his coat is beautiful, charming.
Enterprise spirit: constant progress, the pursuit of excellence
Enterprise style: the credibility of the first, unremittingly, so
Four, the market positioning and target consumer group:
The target consumer group:
The company brand is at the level of modern women between the age 20 years old -45 years old and design, mainly women 6-60 months after the baby, a monthly income of 3000 yuan or more civil servants, teachers, banks, enterprises and institutions of the white-collar workers, business owners etc..
Product positioning: channel
Target consumers often visit places: shopping malls, boutiques, lingerie store, baby supplies shop, a beauty salon, cosmetics shop.
Five, the principle of the product, the function and the retail price:
1, five products on the basis of the principles:
U anti gravity principle,
U fat flow principle,
The modern nutriology,
The golden ratio
U breast enhancement,
U thin waist,
U spinal,
U flat belly,
U hip,
Six, market analysis:
² more than 60% of the female friends worry about not wearing the right clothes and!
² after the age of 25 female friends body nature damage was:
² breast down 3 - 5 cm: supporting breast muscle declines with age, 30 - 39 years old a drop of about 2 cm, 40 - 49 years old will be more on the basis of this decline in more than 3 cm.
² abdominal fat increased from 25 to 29 years before and after the start, about 35 - 40 years old began to appear obvious during the state of relaxation.
² hip especially easy accumulation of subcutaneous fat, 30 - 39 years old about sagging 3 cm, 40 - 49 years old will again on this foundation droop 3 cm, more labor, wearing the wrong underwear damage!
² more than 99% of the female friends do not know their own standard size!
² underwear market capacity of 500000000000; the beauty industry 200000000000 of the market demand; 200000000000 of health care products market demand. And the three major industries across health care underwear should account for how much market share?
² garment brands, the tens of thousands of brands, and women clothing brand only thousands of health, which adjust model underwear brand is smaller, the best