Liebo Garments Co. Ltd. of Guangzhou   

Company introduction
Guangzhou Nicole and Road Clothing Co. Ltd was founded in 2007, is a set design, marketing, production and integration of professional women's apparel company, after a long-term development, has now been talent showing itself in the fierce competition in the market, the company's brand Nicole and Lu Nicole 'sJourney has gradually become the Chinese dress brand characteristics; Nicole and Lu Nicole' sJourney main fashion, fashion and ethnic elements into them, formed its unique style, not only has the unique ethnic elements, and to follow the market trend, fashion and national passion collision, will play a unique visual movement, Nicole and Lu Nicole 'sJourney will be diversified customer demand as the guidance, take me the pulse of fashion, into the East National essence.
brand introduction
Nicole and Lu Nicole 'sJourney positioning in the pursuit of their own young life based on, through the interpretation of fashion taste personalized so as to create a sense of the times with the regional status symbol and natural and self life state deduction.
Nicole and Nicole 'sJourney brand road, adhere to the "natural, self, design style is exquisite" national style design, appropriate to add, created the modern women's self-confidence, elegant, the pursuit of natural healthy image, reflects the fashion temperament in the mature. In a simple fashion philosophy, advocated to display modern feelings, as new women, new life, new ways to provide more fashionable choice.
brand story
met at the chance, but has deep love extremely, convinced that their life happiness on the journey into the unknown, the Old Town of Lijiang of the encounter, the Phoenix Tuojiang fleeting, the Jiangnan region of rivers and lakes in the waste one's time, just like the gentle rural, or light, or soft, the rain umbrella Jiang Nan woman, dressed in white, the wind blows the elegant. Living in the world, has been walking, has been looking for, find that peace; in fact, this life, constantly on the road.
brand positioning
1) brand name: Nicole and Lu Nicole 'sJourney
2) brand style: irregular break the conventional design, walking in the forefront of fashion at the same time, joined the national element of embellishment; printing and dyeing, hand-painted, embroidery, handmade beaded Chinese style elements, Yin dye Nicole and road special.
3) brand strategy: the combination of fashion and the nation, is a feast. Follow the fashion, to highlight elegant, meet the current urban women are also unique to demand.
4) brand price: spring summer autumn and winter 128-498 yuan 79-358 yuan;
target consumer positioning
1) target customer groups: the pursuit of personality and taste of fashion women.
2) target customer groups age: 25 - 40 years
3) target customers way of life:
life for them is just beginning, because they know how to enjoy; they like pop, fashion personality and taste; they like to reveal personality, too little investment in women's life.