Starling (China) Co., Ltd.   

Ka Bi sports France France cock Rooster (Chinese) Co. Ltd. is a "Ka Bi sports" brand in the mainland China only authorized operators, with rich experience in brand management, responsible for the overall brand in mainland France cock Chinese market development, to the love of sports Chinese spread of the French romantic movement fashion style. History: the company was founded in France in 1990s (Chinese) cock Co. Ltd., is an important subsidiary of France cock parent company in Europe in the Asia Pacific region, is mainly responsible for the brand in mainland France cock China brand promotion. The size of the company, has more than 2000 employees, a number of modern production lines of French cock (Chinese) Co. Ltd., under the jurisdiction of a number of international fashion sports products research and design institutions, to create the first China romantic movement brand for business case study. Business objectives: to achieve the strategic planning of the French Rooster brand in China, the formation of the international brand localization team, to the romantic fashion movement armed with Chinese passion. Product line: including the "Ka Bi sports" brand, including the French Rooster brand series of sports products, to develop the production of sports apparel, footwear, accessories products, brand marketing chain. The enterprise culture of the company vision: to create the field of Chinese sports first romantic sports brand, fashion, sexy style makes Chinese romantic movement; the company mission: to achieve the international top sports brand localization, inherit the sports field romantic noble temperament; the value of the company: professional, integrity, dedication, passion, romance, humanistic philosophy cock Law: enterprise development is a harmonious whole, each process needs to clear that every employee is a business development executive talent is our most abundant treasures, the brand is the life of enterprise. Market concept: the only measure of success or failure of the enterprise is the market, he is our most loyal friend, in front of him, we are always honest. Brand direction: let the Chinese people in the sport of romance, the creation of domestic romantic fashion leisure sports aristocratic brand. Service concept: customer is God, we only do the most devout believers. The concept of quality: excellent products show excellent personality (Chinese) France cock direction: the spread of European Romantic movement fashion, let Chinese romantic movement, committed to creating the first brand romantic movement. Promote high-end strategy: as a long-term leader in the international fashion movement of top brands, achieve spread across the French romantic movement of fashion culture, adhere to the romantic movement to build the first domestic brand market, has always been for the French cock (Chinese) core strategy for the road of Brand Management Co. ltd.. Company system: French Rooster (China) company to establish a "flat information" mode of operation. In the organization of the company network, formed to facilitate the operation of the market, flexible degree has multiple levels: the company headquarters investment decision-making center, under the jurisdiction of the brand operation center, R & D center, planning services department, production department, logistics department and human resources department. In centralized and decentralized operations, the company stressed that "unity and cooperation, fight the enemy separately" the functions of coordination style. The system of the first responsible person, the actual operation of the enterprise to grasp all aspects of the implementation of a full range of information feedback and cost control system. This flat structure with flexible and efficient features to form a strong market adaptability.